In this episode of the Full Battery Media Podcast, we sat down with Leejon Killingsworth to break down what most creators and businesses get wrong about attention. 

It’s not about posting more or trying to beat the algorithm, it’s about clarity, positioning, and building something people actually care about. We dive into how Coyote Ugly became a global brand, why most marketing is just short-term performance, and how to create something that lasts beyond the next post. 

Are you building a brand, or just feeding the content machine?