Social media won’t save your brewery. But owned media just might. 📧📲

In this episode, I chat with Chris Overlay from Get Hoptimized, a beer-focused marketing agency, about why email, SMS, and loyalty tools should be your marketing MVPs.

We dig into:
– What owned media really is (and why it beats social)
– How to grow your mailing list without annoying your audience
– Real tactics that build loyalty and drive taproom visits
– Whether you really need an app, or just a great email

👉 If you’re tired of chasing followers and want marketing that actually works, this episode is your no-fluff playbook.