Visit https://www.pamjordan.com to schedule a call with our team.

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Marketing doesn’t drive growth unless it’s tied to profit, margins, and lifetime value.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with award-winning marketer and agency founder Kim Lawton (Inspira Marketing Group, Enthused Marketing) to break down how profitable brands approach marketing ROI, retention, and sustainable growth.

Kim shares why trend-chasing wastes marketing dollars, what data actually proves ROI, and how focusing on customer lifetime value leads to stronger margins and long-term success.

In this episode, you’ll learn:

• How to align marketing with profitability

• Why lifetime value matters more than impressions

• What metrics to track for real marketing ROI

• How to scale marketing spend without killing margins

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Connect with Kim Lawton:

• LinkedIn: Kim Lawton

• Instagram: @enthusekim

• YouTube: @kimlawtonmktg

• Email: [email protected]

• Websites: Inspira Marketing | Enthused Marketing

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

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Marketing only works when it’s measured by what it keeps — not just what it brings in.