Too many lash artists waste time trying to make every little detail perfect — from their Instagram grid to their video thumbnails — instead of focusing on what actually grows their business.

In this episode of the Full Time Lash Artist Podcast, Cosmina and Marian break down:

• Why your “bad quality” video could still get a million views.
• The trap of always trying to improve what’s already working (and why you should just let it run).
• The right time to start investing in ads as a lash artist.
• Why you should never spend on Google or Instagram ads until your profile and skill set are ready.
• How to use your resources (clients, network, or even your Starbucks budget) to grow without wasting money.

This episode is a must-listen for lash artists who want clarity on marketing, retention, and scaling from the chair to a six-figure lash business.

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