When your offer is working, your clients are getting results, and you know the problem is not what you are selling but who is hearing about it, the temptation to jump into lead generation mode can be overwhelming. Humaira Akhter, founder of the Genius Offer Blueprint, joins Kristi to share what happened when impatience sent her chasing a shiny new tactic, and what she learned about the difference between solving the right problem and solving the visible one.

Humaira and Kristi unpack the trap of jumping to the top of the funnel when the real opportunity is already sitting in your existing network, why certain marketing tactics feel wrong no matter how hard you try, and why you cannot pour gas on a fire that is not already lit.

You'll learn:

If you have ever found yourself doing a marketing tactic that does not feel like you, this episode will help you figure out why and what to do instead.

Connect with Humaira Akhter:

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com