In this candid and unscripted conversation, John Ayers sits down with DISRUPTOR Tom Goodwin, the author of "Digital Darwinism" and one of the sharpest minds in advertising and technology. They dive deep into why the world feels "weird" right now - balancing the hype of futuristic tech like the metaverse and AI with the reality of day-to-day business challenges.Tom challenges the traditional consulting model, the obsession with "performance-first" playbooks, and why true digital transformation is rarer than we think.🚀 Key topics discussed:The "Futurist" Trap: Why outlandish predictions are often entertaining but rarely helpful for real business cases.The Performance Playbook Myth: Why brands are misunderstanding how advertising actually works in a digital-first world.Real Transformation vs. Rearranging Chairs: Why 99.9% of companies fail to truly change and what they should do instead.Algorithmic Reality: How our "brain chemistry" is being manipulated by the digital stimulus surrounding us."It’s my job to be professionally interesting... to push people to think a bit harder and to do things a bit differently." — Tom Goodwin 🚀 TOM GOODWIN:https://www.tomgoodwin.co/  / tomfgoodwin  🚀 JOIN THE DISRUPTION COMMUNITYStay ahead of the curve and go deeper into the ethical and strategic dimensions of tech disruption:👉 Subscribe to THE BRIEFING on Substack: https://disruptorconfessions.substack...👉 Visit Disruptor Confessions: https://disruptorconfessions.com/👉 Follow us on Instagram:   / disruptorconfessions  👉 Connect with John Ayers on LinkedIn: linkedin.com/in/johnlayers/