Kash Rocheleau went from executive assistant to CFO, then to CEO of a $30M+ company in just five years. She wasn’t chasing titles, she was chasing opportunities, learning, and creating value.

In this episode of Show Your Value with Lee Benson, Kash shares:

- How she moved from EA to CEO without a pedigree or master plan

- Why chasing titles for the wrong reasons leads to burnout

- The truth about leadership, servant stewardship, and creating value

- How sugar reduction, health, and nutrition tie into her business at Icon Foods

- Why curiosity, resilience, and transparency matter more than credentials

Her views on hiring, team culture, and balancing passion with responsibility

This is a raw conversation about leadership, growth, and doing the work to create value for people, teams, and customers.

📌 Connect with Kash Rocheleau:

Website: iconfoods.com

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