<p>Whether you're just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks. </p> <p>Join me and Olivia Angerosa, Director of Campaign Strategy, as we do a deep dive into what makes a sustainable Paid Media Strategy — and where many go wrong.</p>

Whether you're just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks. Join me and Olivia Angerosa, Director of Campaign Strategy, as we do a deep dive into what makes a sustainable Paid Media Strategy — and where many go wrong.

Stop Confusing Paid Media for Ads – It's Central to Your Marketing Strategy

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

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Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line. This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

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Stop Confusing Paid Media for Ads – It's Central to Your Marketing Strategy

Stop Confusing Paid Media for Ads – It's Central to Your Marketing Strategy