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Stop Copying Trends: How to Make Your Restaurant Go Viral
Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, Henry sits down with Olivia DeMattio, known to thousands as "That Food Chick." Olivia shares her journey from car sales to becoming a top food influencer, and she doesn't hold back on what restaurants are doing wrong.
What You'll Learn: Originality, Viral Tactics, and Content Secrets- The Copycat Trap: Why chasing trends like neon signs and moss walls actually hurts your brand, and why original storytelling is the only way to stand out.
- The "Hidden Gem" Strategy: How Olivia’s viral Newton, NJ series proved that highlighting lesser-known towns and multiple spots in one video drives massive engagement.
- Reviving Old Content: The "set it and forget it" myth busted—learn how reposting videos from a year ago can go viral all over again with a new audience.
- The "Wing It" Approach: Why over-planning your content shoot can backfire, and the value of capturing authentic, on-the-fly moments.
- Influencer Outreach 101: How to avoid looking like a spam bot when DMing creators (personalization is key!).
Viral-Ready Logistics: The two physical things every restaurant needs to fix immediately to get better content: Lighting and Plateware (Matte Black = Shiny White).
Olivia’s Insight: "If you’re looking for great content... white shiny porcelain plates reflect the lights on the ceiling. Black plates and dark colored backgrounds photograph the best."
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #marketingfunnel #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing
After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?
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By Henry Kaminski Jr.Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, Henry sits down with Olivia DeMattio, known to thousands as "That Food Chick." Olivia shares her journey from car sales to becoming a top food influencer, and she doesn't hold back on what restaurants are doing wrong.
What You'll Learn: Originality, Viral Tactics, and Content Secrets- The Copycat Trap: Why chasing trends like neon signs and moss walls actually hurts your brand, and why original storytelling is the only way to stand out.
- The "Hidden Gem" Strategy: How Olivia’s viral Newton, NJ series proved that highlighting lesser-known towns and multiple spots in one video drives massive engagement.
- Reviving Old Content: The "set it and forget it" myth busted—learn how reposting videos from a year ago can go viral all over again with a new audience.
- The "Wing It" Approach: Why over-planning your content shoot can backfire, and the value of capturing authentic, on-the-fly moments.
- Influencer Outreach 101: How to avoid looking like a spam bot when DMing creators (personalization is key!).
Viral-Ready Logistics: The two physical things every restaurant needs to fix immediately to get better content: Lighting and Plateware (Matte Black = Shiny White).
Olivia’s Insight: "If you’re looking for great content... white shiny porcelain plates reflect the lights on the ceiling. Black plates and dark colored backgrounds photograph the best."
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #marketingfunnel #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing
After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?