Stop, Drop & Scroll

Stop, Drop & Scroll

By Leda SanchezBusinessMarketing
Download on the App Store

Stop, Drop & Scroll episodes

  • Using Marketing to Break Stigma

    I've always wondered about the challenges of marketing when faced with a societal stigma. 

    On this episode, my guest is Argelia Martinez, a Chicago-born and raised managing director for strategic marketing communications firm Hausworth & Co.

    First, she tells me about her current project, promoting the census to communities that have mistrust of government institutions and how her firm partners with community leaders in order to get more minorities to fill it out.

    And in the second half of the show, we discuss her work in the legalization of cannabis in Illinois, a substance with a stigma surrounding it that we all know too well.

    I think this episode might clear up some misconceptions on both of these topics!


    Intro & Outro music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw

    Follow me on Instagram

    https://www.instagram.com/ls_virtualassistant/

    34 min
  • AfroLatinx Representation in STEM and beyond

    On this epsiode, my guest is 4th year PhD student Whitney Stevens-Sostre. We discuss her unique experience as someone who identifies as both black and Latinx and how it has affected her career trajectory as an aspiring tenured professor. Whitney also shares her thoughts on how non-black people can help dismantle the current systems that are causing barriers to entry for minority students.


    Whitney can be contacted by email at [email protected]

    Ciencia Puerto Rico https://www.cienciapr.org/


    Research Training Initiative for Student Enhancement (RISE) Program

    (https://www.nigms.nih.gov/Training/RISE/).

    Maximizing Access to Research Careers (MARC) Awards

    (https://www.nigms.nih.gov/training/MARC/Pages/USTARAwards.aspx)

    McNair Scholars Program

    (https://mcnairscholars.com/)


    Intro & Outro music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw

    Follow me on Instagram

    https://www.instagram.com/ls_virtualassistant/

    49 min
  • Strive to Fail

    I feel like most aspiring entrepreneurs OVER-PREPARE before putting their work out into the world. I'd like to argue that it's pointless.

    In this episode, I explore the idea that putting too much of the work in before you launch is not effective. Mistakes and failures are necessary and welcome in the world of business.

    I also reveal my social media crush on the team over at Krave Beauty, who does great work on their socials keeping their audience engaged and staying true to their brand.


    Krave Beauty on Instagram: https://www.instagram.com/kravebeauty/

    Intro & Outro music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw

    Follow me on Instagram

    https://www.instagram.com/ls_virtualassistant/


    14 min
  • YouTube Family Vloggers: Something Needs to Change

    Today my little sister, high school senior Itzel, joins me to discuss the ethics surrounding Youtube family vloggers that profit off of their children's screentime. We discuss the history of legal regulations in the film industry and how similar laws might apply to Youtubers in the future. Itzel also gives me a child's take on the Stauffer adoption fiasco.

    Support:

    Reclaim the Block

    www.reclaimtheblock.org/home

    The Trevor Project

    www.thetrevorproject.org/

    The Actor's Fund

    www.actorsfund.org 


    Intro & Outro music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw

    Follow me on Instagram

    https://www.instagram.com/ls_virtualassistant/

    43 min
  • Design to get you to buy: UX Design

    Have you ever wondered who places buttons on a webpage or app? Believe it or not, this is practically a science! On this week's episode, I interview UX Designer, Mayra Martinez!

    We discuss: Mayra's career trajectory, designing your website in a way that gets more conversions, Dark UX Design (!!!) and more.


    Latinas in Tech

    https://www.latinasintech.org/


    Intro & Outro music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw


    Follow me on Instagram

    https://www.instagram.com/getsocialwithleda/


    35 min
  • Not Every Potential Client is a Match

    Contrary to popular belief, you can (and should) turn down clients! In today's episode, I talk about why I'm not overly cautious about what I say on my business page. If a potential client sees something I say and decides against working with me, it was probably for the best! 

    In this week's book segment, I discuss the "Power of Vulnerability" and why I view my sensitivity as a strength (even in my business).


    Intro & Outro music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw

    Follow me on Instagram

    https://www.instagram.com/ls_virtualassistant/

    Book of the Week

    The Power of Vulnerability - Brene Brown

    https://www.amazon.com/Power-Vulnerability-Teachings-audio-cd/dp/1604078588

    19 min
  • An Introvert's World

    Doesn't it seem like the world of business and marketing was created for extroverts? So where do introverts fit in? In an era where the role of the remote worker is being revisited and reexamined, introverts are finally getting their moment to prove the strengths we bring to the table.

    The book I mention in the second half:

    Third Culture Kids 3rd Edition: The Experience of Growing Up Among Worlds


    Intro & Outro music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw


    Follow me on Instagram

    https://www.instagram.com/ls_virtualassistant/

    12 min
  • Hustle Culture is Dead

    Mental health and wellness are in... hustle culture is out! Listen to me rant and fully explain my beef with the corny world of rise and grind.

    Intro and Outro Music - "Flourish" by Odiussy

    https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw


    Follow me on Instagram for more social media tips

    https://www.instagram.com/ls_virtualassistant/

    13 min

About Stop, Drop & Scroll

From the publisher's feed

On each episode, Leda talks about one social media related topic to help you convert more clients. Follow her on her journey to growing an Instagram following and getting users to stop scrolling past…