We appreciate any and all feedback so feel free to send a text.

We make the case for paid pre-construction planning agreements as the antidote to vague allowances, incomplete plans, and square foot myths. We show how charging for thinking builds trust, protects margins, and delivers permit-ready clarity clients can use.

• why square foot pricing misleads on custom builds
• materials and selections that swing budgets
• how a PCPA replaces allowances with real specs
• trade input, code checks, and scope writing
• aligning budget, timeline, and expectations
• defining quality in measurable terms
• protecting margins by billing for intellectual property
• filtering tire kickers and finding builder-client fit
• deliverables clients keep even if they walk
• treating planning as insurance, not a cost

Send me a DM. I’m happy to share my experience with this and how to make this a process that wins for everybody

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Carolyn can be found on LinkedIn at:
https://www.linkedin.com/in/carolyn-mcmahon-937b89158
Joshua can be found on LinkedIn at:
www.linkedin.com/in/joshuamcmahon15
Email for feedback, questions, complaints, etc:
[email protected]

Daily Journal: https://amzn.to/41p9aKE