Marketing is “working”... but can you actually prove it?

In this episode we’re breaking down how to track and prove marketing ROI in a way that’s clear, credible, and actually useful for decision-making.

Because let’s be honest—reporting on emails sent, ads launched, and posts published isn’t enough. At some point, someone’s going to ask: What did this actually do for the business?

And if your answer involves stitching together 17 platforms and a guess… we need to fix that.

In this episode, you’ll learn:

•  The difference between activity metrics vs. impact metrics
•  The core KPIs that actually prove ROI (CAC, conversion rates, pipeline, revenue influence, time to close) 
•  How to track ROI across events, paid ads, email, and your tech stack
•  A simple 4-step framework to track ROI without overwhelm
•  Why last-touch attribution is misleading—and what to look at instead 

Plus, relatable mom-life analogies that make complex marketing concepts actually stick.

If you’re ready to stop guessing and start proving what’s working—this one’s for you.