Kids, Chaos & Killer Campaigns

Marketing is “working”... but can you actually prove it?

In this episode we’re breaking down how to track and prove marketing ROI in a way that’s clear, credible, and actually useful for decision-making.

Because let’s be honest—reporting on emails sent, ads launched, and posts published isn’t enough. At some point, someone’s going to ask: What did this actually do for the business?

And if your answer involves stitching together 17 platforms and a guess… we need to fix that.

In this episode, you’ll learn:

•  The difference between activity metrics vs. impact metrics
•  The core KPIs that actually prove ROI (CAC, conversion rates, pipeline, revenue influence, time to close) 
•  How to track ROI across events, paid ads, email, and your tech stack
•  A simple 4-step framework to track ROI without overwhelm
•  Why last-touch attribution is misleading—and what to look at instead 

Plus, relatable mom-life analogies that make complex marketing concepts actually stick.

If you’re ready to stop guessing and start proving what’s working—this one’s for you.

Everyone is talking about AI, but most marketers are using it wrong.

That's why we're breaking down how to actually use AI to save time, increase efficiency, and improve your marketing without sounding generic or losing your strategic edge.

The key mindset shift?
AI isn’t magic—it’s your intern.

And just like any intern, it needs direction, context, and feedback to be effective.

This episode dives into:

• What you should delegate to AI (social posts, emails, campaign planning, data analysis, and more)
• What you should never delegate (strategy, final messaging, and relationship-building)
• Real-world ways to use AI in your day-to-day marketing workflows
• Simple prompting tips to get better, faster results
• How to “train” AI to match your voice, audience, and goals over time

Plus: how AI is helping beyond marketing, from PTA emails to workout planning (because efficiency doesn’t stop at work).

🎯 If you want to get hours back in your week while still producing high-quality, human-centered marketing—this episode is your playbook.

👉 Subscribe, leave a review, and share with a marketer who’s trying to figure out how to actually use AI the right way.

Digital events don’t fail because of bad content—they fail because there’s no strategy behind them.

In this episode of Kids, Chaos, and Killer Campaigns, we’re breaking down how to turn your digital events into real pipeline by building a full-funnel event strategy—from RSVP to ROI.

Because let’s be honest…
Sending one email and hoping people show up isn’t a strategy.

I'm walking through:

• Why sales alignment before your event is critical to success
• How to build a high-converting pre-event email + LinkedIn cadence
• What makes a digital-first event experience actually engaging (not just another Zoom call)
• The biggest mistake marketers make: ignoring post-event follow-up
• How to turn one event into ongoing content, nurture, and pipeline

Plus, relatable real-life moments from managing life with two kids—because running an event funnel isn’t that different from getting everyone out the door on time.

🎯 If you want more registrations, better attendance, and actual ROI from your webinars—this episode is your playbook.

Don’t forget to subscribe, leave a review, and share with a marketer who’s still treating events like a one-and-done tactic.

What’s stopping you from hitting publish?

This candid, unscripted episode of Kids, Chaos & Killer Campaigns, shares a real behind-the-scenes moment of burnout, procrastination, and the pressure to be perfect—and how one simple conversation changed everything.

This episode explores:

• Why perfectionism stalls progress (in marketing and life)
• The hidden power of having “cheerleaders” at work
• How to build a support system that pushes you forward
• Why most creators quit—and how to avoid it
• A mindset shift every marketer needs to take action faster

If you’ve ever delayed posting, launching, or sharing your ideas because it “wasn’t ready yet,” this episode is your permission slip to move forward.

Because sometimes the best strategy… is just starting.

🎧 Perfect for marketers, working parents, and anyone balancing ambition with real life.

What if one blog post could fuel your entire week of marketing? This episode shares a stress-free system for turning a single piece of content into 10 high-impact assets—so your campaigns keep running while you finally unplug.

You’ll learn how to:

• Multiply one guide, blog, or checklist into posts, emails, and videos
• Extend reach across channels without annoying your audience
• Batch like laundry day (yep, it’s cheesy—but it works)
• Repurpose like your kids use their imagination—anything into everything

If you’ve ever tried to balance campaign deadlines with sunscreen battles, this episode is for you. Listen in to learn how to work smarter, not harder—and finally take that vacation without your laptop.

Is SEO dead? Not even close—but it’s no longer the only game in town. In this episode of Kids, Chaos, and Killer Campaigns, we break down the rise of AIO (AI Optimization) and what it means for marketers who want to be found everywhere—from Google to ChatGPT.

In this episode, you'll learn:

• What AIO actually is (no, it’s not just AI-generated content)
• How to format answer-first content that gets cited by AI tools
• Key differences between SEO and AIO ranking signals
• Real-world examples of blending SEO strategy with AI-readiness
• A simple weekly challenge to make your existing content go further

Whether you're in demand gen, content, or strategy—and juggling snack requests between Zoom calls—this episode will help you future-proof your content strategy with smart, scalable tactics.

🎧 Subscribe, share, and join the movement of marketers writing for humans and algorithms—without losing their voice (or their sanity).

Ever typed “write an email” into ChatGPT and cringed at the result? Yeah, me too.

In this episode of Kids, Chaos & Killer Campaigns, I’m sharing 10 tried-and-true AI prompts that actually work—saving you time on everything from emails and LinkedIn posts to bedtime stories and client briefs.

Whether you're a marketer balancing inboxes and snack time or just trying to get through your campaign list without burning out, these prompts are for real life—and real results.

Here’s what you’ll get:
The exact follow-up email prompt I use that replaces “Just checking in” forever
A post-worthy prompt that turns bullet points into scroll-stopping LinkedIn content
My go-to bedtime story generator when I'm traveling (yes, really)
Bonus tip: How to organize and reuse your favorite prompts like a pro

Tune in if you:

• Want to save hours every week with AI
• Are building content while balancing chaos (aka kids, meetings, and rewarming your coffee)
• Need a smarter way to stay creative without starting from scratch

AI isn’t here to do your job—it’s here to lighten your load. Let’s make it work for you.

How do you make your audience feel truly seen—and not just served a templated “Hi, {First Name}”? In this episode of Kids, Chaos, and Killer Campaigns, Eden Reid explores the real meaning of personalization in marketing.

With stories from the snack-time trenches and tips from the B2B frontlines, you’ll learn:

• Why relevance beats recognition every time
• How to build personas your team will actually use
• The difference between personalization that clicks and personalization that creeps
• Tactical wins across email, LinkedIn, websites, and ads
• How to segment smarter—by role, lifecycle stage, and behavior
• The one-question rule to test whether your message is “human enough”

You’ll walk away with actionable strategies (and relatable parenting metaphors) to sharpen your segmentation, simplify your message, and increase ROI—without sacrificing authenticity.

👶 Snack-packing moms and spreadsheet-loving marketers alike, this one’s for you.

🔗 Subscribe, review, and share it with a marketing friend who could use a little personalization in their life.

Being a marketer and a mom isn’t a balancing act—it’s a full-blown juggling routine. In this episode of Kids, Chaos, & Killer Campaigns, Eden Reid dives into what it really means to build and rely on your village—at home, at work, and everywhere in between. From yogurt-covered kitchen cabinets to last-minute workday rescues, Eden shares personal stories and actionable tips for identifying lifelines, setting boundaries, and staying connected while traveling for work.

Whether you're working remote with toddlers or navigating office life and school pickups, this episode is your reminder: you're not meant to do it all alone—and your village matters more than any productivity app.

Takeaways:

• How to identify and lean on your support system
• Tips for creating healthy work/family boundaries
• Why your professional network counts as your village
• Rituals to stay connected while traveling for work

Challenge this week: Text someone in your village, thank them, and ask how you can support them too.

Feeling overwhelmed by marketing analytics? You’re not alone—and this episode is your permission to keep it simple. Eden breaks down exactly which metrics matter most for small teams and solo marketers trying to make smart decisions without drowning in data. From website traffic and email performance to social engagement and ROI, we cut through the chaos and help you focus on what truly drives results.

 In this episode, you’ll learn:

• The only metrics that matter for beginners
• How to track email trends that actually move the needle
• Social media stats that show your content is working
• What “qualified leads” really mean—and how to track them
• Eden’s “data playdate” ritual to build consistency (without burnout)

Perfect for marketers juggling work, kids, and chaos—this episode will help you confidently step into your analytics without needing a math degree.

Leave a review, share with your marketing bestie, and connect with Eden on LinkedIn to keep the conversation going!