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Stop guessing: uncover what's working in your marketing with Brooke Huckerby and Tenai Seymour
How to actually know what’s working in your marketing (and what’s a waste of time and money).
When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you that when it comes to your marketing, slowing down and getting strategic is exactly what’s required.
To help you ditch the “post and hope” approach, Mia is joined by Brooke Huckerby, founder of Penn & Lytics and marketing analytics specialist, and Tenai Seymour, founder of Ads Haüs and Meta Ads strategist.
Together, they break down the data blocks holding you back, explain how to know what’s actually working in your marketing, and share how you can confidently build (and test) a strategy that aligns with your goals, your offer, and your capacity.
🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM.
What you’ll learn in this episode:
✨ How to start using GA4 without a mind meltdown
✨ The one thing to set up this week that will instantly improve your marketing data
✨ Why some meta ads “don’t work” and how to make them work harder
✨ What your website traffic is telling you (and why blogs aren’t dead)
✨ The difference between testing for traffic vs. testing for conversion
✨ What the Penny campaign revealed about campaign messaging
✨ How to build a funnel-friendly ads strategy that matches your offer price
Mentioned in this episode:
Connect with Brooke Huckerby:
Website: https://bit.ly/42SegjR
Instagram: https://www.instagram.com/pennlytics/
Connect with Tenai Seymour:
Website: https://bit.ly/44kdm25
Instagram: http://instagram.com/ads_haus/
Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.
Tickets are on sale now (payment plan available) Visit RippleFestival.au for details
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
View all episodes
By Mia FilemanHow to actually know what’s working in your marketing (and what’s a waste of time and money).
When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you that when it comes to your marketing, slowing down and getting strategic is exactly what’s required.
To help you ditch the “post and hope” approach, Mia is joined by Brooke Huckerby, founder of Penn & Lytics and marketing analytics specialist, and Tenai Seymour, founder of Ads Haüs and Meta Ads strategist.
Together, they break down the data blocks holding you back, explain how to know what’s actually working in your marketing, and share how you can confidently build (and test) a strategy that aligns with your goals, your offer, and your capacity.
🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM.
What you’ll learn in this episode:
✨ How to start using GA4 without a mind meltdown
✨ The one thing to set up this week that will instantly improve your marketing data
✨ Why some meta ads “don’t work” and how to make them work harder
✨ What your website traffic is telling you (and why blogs aren’t dead)
✨ The difference between testing for traffic vs. testing for conversion
✨ What the Penny campaign revealed about campaign messaging
✨ How to build a funnel-friendly ads strategy that matches your offer price
Mentioned in this episode:
Connect with Brooke Huckerby:
Website: https://bit.ly/42SegjR
Instagram: https://www.instagram.com/pennlytics/
Connect with Tenai Seymour:
Website: https://bit.ly/44kdm25
Instagram: http://instagram.com/ads_haus/
Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.
Tickets are on sale now (payment plan available) Visit RippleFestival.au for details
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.