Let me guess. You've got client wins sitting in your camera roll, testimonials saved in a folder somewhere, and screenshots of DMs that made you tear up a little… but you haven't shared any of them because you don't want to seem "braggy."

That mindset is costing you clients!

Social proof isn't just a nice-to-have. It's literally how the human brain shortcuts decision-making. Your dream clients are out there right now, scrolling around and silently asking, "Does this really work?" And if your content doesn't answer that with proof, they'll find someone else who does.

In this episode, I'm breaking down why hiding your wins is doing your audience a disservice, how to share proof without feeling gross about it, and exactly what types of social proof you should be rotating into your content mix.

EPISODE HIGHLIGHTS:

→ Why social proof is how humans make decisions

→ The difference between bragging and serving, and how to make your client the hero

→ Why "small" wins are still proof

→ 6 types of social proof you can start using today: testimonials, before/after story arcs, data, behind-the-scenes process, client snapshots, and more

→ How to weave proof into your content without feeling salesy or performative

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