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This episode is a gut-punch for every contractor who swears they’re “too busy” but still burns half their week on bullshit tasks that should’ve been offloaded years ago. Chris Diroll breaks down how he sold $4M in roofs without paid ads, why Facebook/Nextdoor groups are a goldmine, and how owners sabotage their own businesses by making sales reps do everything except sell. We dig into efficiency, leadership, VA leverage, five-star review systems, and the ugly truth about why most roofers stay small. Real talk, real systems, and the kind of perspective that makes you uncomfortable in all the right ways.

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