I nearly didn’t record this because life has been heavy, but something shifted and I chose to rebuild my confidence through strategy. I share why becoming a certified business strategist matters less than the clarity and direction it gives me as I build again. 
• losing my dad and closing my business to cope 
• taking Lisa Johnson’s strategy course for confidence 
• choosing direction over pure activity and hustle 
• defining strategy as seeing what matters next 
• why most businesses do not need more ideas 
• the confusion caused by launching new offers too often 
• remembering past wins and recognising real strengths 
• why personal brand matters more in an AI world 
• what’s coming next on personal branding