Johnny Shell will be joining the 2 Regular Guys on Friday. We’ll discuss improvements in operations to stop leaking money in all aspects of your business - equipment, training, technology, and more. Now is the perfect time to prepare for capturing market share once the green flag waves. Don’t miss this chance to learn from Johnny Shell, one of the veterans of the industry who is able to help your business grow and thrive.

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Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

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Stop Leaking Money Johnny Shell is President of Shell Consulting Services and provides printing strategy and operations consulting to get businesses tuned up or completely turned around. Johnny is a recognized industry leader with 35 years of experience with a substantial commitment to organizational advancement and strategy-driven growth. He has transformed many businesses worldwide by designing and executing revenue-based strategies, using his comprehensive knowledge of printing techniques and technology platforms. Johnny was a 2011 inductee of the Academy of Screen and Digital Printing Technologies, an international body of experts that honors qualified individuals through election to the membership for their distinguished, long-term contributions to and application and promotion screen and digital printing and associated imaging technologies. you can email him at [email protected]Terry: Our subject today is Stop Leaking Money. Sometimes we are “just too busy” to pay attention to the drip, drip, drip of money going out the door when times are good. And some businesses have just continued forward or shifted gears and found success during a pandemic. Most of us, though, have been happy to keep the lights on. But, there’s rarely been a better time to look at what we’re doing, and doing it better, more efficiently, and for less money!Aaron: Johnny, you said something interesting that I believe many owners and managers haven’t considered. With all the businesses' closures, there will be market share to capture when the green flag waves. What are your thoughts on that?Johnny: With each difficult new week of the pandemic, owners of surviving print businesses continue to move their focus from protecting the company to recovery and retooling. They continuously ask themselves: “How do we learn during this crisis and retool our business, so we emerge as winners in the future?”While consulting with some of these business owners, I’ve identified three major trends:* They view the Covid-19 crisis as a dress rehearsal for a more turbulent world to come.