Vanessa Gordon started East End Taste with no plan to turn it into a business.

It was just a blog. A creative outlet. A way to write about restaurants, openings, events, and life in the Hamptons while she was home with her young children.

Then brands started reaching out.

In this episode of The Visibility Podcast, Lauren Cobello sits down with Vanessa Gordon, CEO and publisher of East End Taste, to discuss how she turned a personal blog into a digital media platform, event production company, and luxury lifestyle brand with reach across the Hamptons, New York City, Miami, London, Italy, California, and beyond.

Chapters

0:00 Meet Vanessa Gordon

1:27 Starting East End Taste

5:16 Learning To Monetize

8:03 Bootstrapping A Media Brand

10:05 Growing Into Events

13:04 Rebranding The Platform

18:30 Learning Event Production

21:56 Press And Media Strategy

34:53 Influencers Vs. Media

48:14 What Comes Next

What You’ll Learn

📝 How Vanessa turned a personal blog into a real business

💡 Why it is okay not to know everything when you start

💰 How to begin pricing your creative work with confidence

📊 Why numbers, credibility, and consistency matter

🎟️ How events became a growth engine for East End Taste

🗞️ Why press relationships should never feel transactional

🎁 How gift bags and sponsorships create brand visibility

🤝 Why loyalty and relationships help events stand out

📸 How personal branding changed Vanessa’s business

🥂 What most people underestimate about event production

👤 GUEST

Vanessa Gordon

Instagram: https://www.instagram.com/vanessapgordon/

Business: https://www.instagram.com/eastendtaste/

https://linktr.ee/vanessapgordon?

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/

Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:

https://podcasts.apple.com/

🎵 Spotify:

https://open.spotify.com/

Keywords

Vanessa Gordon, Lauren Cobello, The Visibility Podcast, East End Taste, Hamptons events, Hamptons lifestyle Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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