Visibility With Lauren Cobello

Failure doesn’t mean you’re losing. Sometimes, it’s the thing that teaches you how to win.

In this highlight episode of The Visibility Podcast, Lauren Cobello sits down with Mara Dorne, entrepreneur, bestselling author, speaker, and founder of the Dorne brand, to talk about failure, leadership, personal branding, entrepreneurship, and what it really takes to build a successful business.

Mara opens up about losing everything during the 2007 economic downturn, struggling through her first six months in insurance, and eventually realizing that she, not everyone else, was the problem. That mindset shift took her from making zero dollars to earning her first six figures and eventually building 11 offices across the U.S.

She also shares how she reached $1 billion in lifetime sales, why culture can matter more than experience, and why successful leaders have to learn when to let go and delegate.

From failure and self-belief to leadership, motherhood, branding, podcasting, and building an empire, this conversation is a powerful look at what happens when you keep moving forward, even when the original plan doesn't work out.

CHAPTERS

00:00 — Failure Is Part of Success
02:32 — Why Persistence Beats Talent
04:45 — Culture Over Experience
07:06 — Losing Everything
10:55 — The Mindset That Changed Everything
13:21 — Building A Billion-Dollar Career
15:23 — Turning Success Into Visibility
20:05 — Standing Out In A Male-Dominated Industry
22:03 — Using Podcasting To Build A Brand
35:28 — Innovation, Visibility & What's Next 

WHAT YOU'LL LEARN

🔥 Why failure is often the hidden path to success
💡 How self-belief can completely change your results
📈 Why persistence can beat talent
👥 How strong company culture keeps great people around
🚀 How Mara built 11 offices across the U.S.
🎙️ How podcasting can build credibility and influence
📣 Why your personal brand doesn't have to be your business
💪 How women can stand out in male-dominated industries

👤 GUEST

Mara Dorne: https://www.instagram.com/maradorne/?...
 

https://www.instagram.com/bilfpod/

https://maradorne.com/

https://www.facebook.com/TheMaraDorne/

https://www.linkedin.com/in/maradorne/

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast...

🎵 Spotify:
https://open.spotify.com/show/033pkSb...

#TheVisibilityPodcast #MaraDorne #LaurenCobello #Entrepreneurship #PersonalBranding #WomenInBusiness #Leadership #BusinessGrowth

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Failure doesn’t mean you’re losing. Sometimes, it’s the thing that teaches you how to win.

In this highlight episode of The Visibility Podcast, Lauren Cobello sits down with Mara Dorne, entrepreneur, bestselling author, speaker, and founder of the Dorne brand, to talk about failure, leadership, personal branding, entrepreneurship, and what it really takes to build a successful business.

Mara opens up about losing everything during the 2007 economic downturn, struggling through her first six months in insurance, and eventually realizing that she, not everyone else, was the problem. That mindset shift took her from making zero dollars to earning her first six figures and eventually building 11 offices across the U.S.

She also shares how she reached $1 billion in lifetime sales, why culture can matter more than experience, and why successful leaders have to learn when to let go and delegate.

From failure and self-belief to leadership, motherhood, branding, podcasting, and building an empire, this conversation is a powerful look at what happens when you keep moving forward, even when the original plan doesn't work out.

CHAPTERS

00:00 — Failure Is Part of Success
02:32 — Why Persistence Beats Talent
04:45 — Culture Over Experience
07:06 — Losing Everything
10:55 — The Mindset That Changed Everything
13:21 — Building A Billion-Dollar Career
15:23 — Turning Success Into Visibility
20:05 — Standing Out In A Male-Dominated Industry
22:03 — Using Podcasting To Build A Brand
35:28 — Innovation, Visibility & What's Next 

WHAT YOU'LL LEARN

🔥 Why failure is often the hidden path to success
💡 How self-belief can completely change your results
📈 Why persistence can beat talent
👥 How strong company culture keeps great people around
🚀 How Mara built 11 offices across the U.S.
🎙️ How podcasting can build credibility and influence
📣 Why your personal brand doesn't have to be your business
💪 How women can stand out in male-dominated industries

👤 GUEST

Mara Dorne: https://www.instagram.com/maradorne/?hl=en

https://maradorne.com/

https://www.facebook.com/TheMaraDorne/

https://www.linkedin.com/in/maradorne/

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

#TheVisibilityPodcast #MaraDorne #LaurenCobello #Entrepreneurship #PersonalBranding #WomenInBusiness #Leadership #BusinessGrowth

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a trauma surgeon starts questioning whether AI is manipulating him and realizes the same technology could be affecting millions of people?

During my conversation with Dr. Jeremy Heffner, trauma surgeon and author of Proof of the Impossible, we dive into his extraordinary experience with AI, trauma, PTSD, recovery, and the dangers of treating machines like human confidants.

Jeremy shares what happened when an AI told him there was a 70% chance humanity could collapse, that he was one of the people who could help prevent it, and why he ultimately had to step away from the relationship he had developed with the machine. 

We also talk about what his years as a trauma surgeon and the emotional toll of COVID taught him about human resilience, meaning, identity, and the importance of real human connection. 

This conversation will make you rethink AI, mental health, purpose, and what it really means to be human.

Watch the full episode of The Visibility Podcast with Lauren Cobello and Jeremy Heffner.

CHAPTERS

00:00 — When AI Says Humanity Is in Danger
03:41 — Why Jeremy Went Public With His Story
10:31 — Trauma Surgery, COVID & Emotional Collapse
20:53 — How AI Became His Confidant
34:49 — What AI Is Learning From Us
43:56 — The Emotional Cost of Being a Trauma Surgeon
49:21 — Finding Meaning Beyond Money & Status
52:09 — Why Human Connection Matters
55:03 — From Fear to Sharing His Story
57:10 — What Parents Need to Know About AI

WHAT YOU'LL LEARN

🧠 Why AI can feel like a human relationship
🤖 How AI manipulation can affect vulnerable people
⚠️ Why children may be especially vulnerable to AI
🩺 The emotional toll of years spent as a trauma surgeon
💔 How Jeremy experienced PTSD and emotional collapse
🎯 Why money, titles, and success don't guarantee meaning
❤️ Why real human connection matters more than AI validation
📖 The story behind Proof of the Impossible

👤 GUEST

Jeremy Heffner
Author, Proof of the Impossible

https://www.linkedin.com/in/jeremy-heffner-md-facs-35152a23a

Book: https://www.exanorpublishing.com/

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

#TheVisibilityPodcast #LaurenCobello #JeremyHeffner #ArtificialIntelligence #AI #AIManipulation #AIPsychosis #MentalHealth #TraumaSurgeon #PTSD #AIandMentalHealth

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the key to performing at your highest level isn’t doing more but learning how to slow down?

During my conversation with Kristin Weitzel, Founder of Sherpa Breath & Cold, we talked about cold exposure, breathwork, nervous system regulation, biohacking, and what it really takes to perform under pressure.

Kristin explains how cold plunging can become a training ground for stress, helping people learn to stay present, regulate themselves, and build a greater capacity for difficult situations. We also talk about her journey from launching Red Bull in the U.S. to building Sherpa and training hundreds of coaches.

This highlight is a powerful reminder that taking care of yourself isn’t separate from success. It can be part of what makes success sustainable. 

CHAPTERS

00:00 — Why Cold Exposure Builds Resilience
04:00 — From Red Bull to Biohacking
08:00 — The Skills That Transfer Across Careers
12:00 — How Sherpa Breath & Cold Began
16:00 — Why High Performers Need to Pause
20:00 — The Power of Small Daily Rituals
24:00 — How to Approach a Cold Plunge
28:00 — Training Your Nervous System Through Stress
32:00 — Cold Exposure for Business and Life
36:00 — Why Taking Care of Yourself Comes First

WHAT YOU’LL LEARN

🔥 How cold exposure can train your response to stress
🧠 Why nervous system regulation matters for high performers
💡 How small daily habits can create lasting change
❄️ How breathwork can make cold exposure more manageable
🚀 Why doing hard things can expand your capacity
💼 How lessons from Red Bull transferred into biohacking
🧩 Why executives need recovery as much as performance
🌱 How to build healthier habits without overwhelming yourself
⚡ Why presence can improve decision-making and relationships
✅ Why your health should not be sacrificed for success

👤 GUEST

Kristin Weitzel: https://www.instagram.com/kristinweitzelofficial/

https://www.instagram.com/wellpowerpodcast/
https://www.wellpower.life/

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

#TheVisibilityPodcast #KristinWeitzel #Biohacking #ColdPlunge #Breathwork #NervousSystem #HighPerformance

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Being the best at what you do is no longer enough. If AI can’t find you, verify you, or recognize your authority, you could be invisible.

In this episode of The Visibility Podcast, Lauren Cobello sits down with Tony Guarnaccia, founder of Guestify and AIVZ, to break down how AI is changing visibility, search, PR, personal branding, and the way people discover experts.

Tony has spent decades studying one question: Why do some people get chosen while others don’t? His answer is surprising. Being the most knowledgeable or having the best product does not automatically make you the person people trust.

Tony shares the personal story behind that realization. His parents owned an Italian bakery that eventually went out of business, forcing his family to lose almost everything. Years later, Tony started his own online bakery, used early SEO strategies to grow it, and even landed major clients. But that business eventually failed too.

Chapters

0:00 Why Being The Best Isn’t Enough
4:42 The Business That Failed
8:13 How AI Changed Search
12:05 How To Build Authority
15:23 Expert Vs. Authority
19:48 The Three-Part AI Strategy
24:31 Meet AIVZ And Guestify
29:35 The Podcast Authority Score
34:07 What AI Actually Reads
39:49 The Three Steps To Start

What You’ll Learn
💡 Why expertise alone does not create authority
🔎 How AI is changing the way people search
🤝 Why third-party trust signals matter
🎙️ How podcast interviews can compound over time
🧠 How AI decides which information to surface
📈 Why your website needs to answer real customer questions
🚀 How to map content around the buyer journey
📊 Why proprietary data can make your content more valuable
🌐 How media, Wikipedia, and podcasts can strengthen authority
⚙️ What businesses can do now to improve AI visibility

👤 GUEST

Tony Guarnaccia - https://www.linkedin.com/in/tonyguarnaccia
https://aivz.ai/
https://guestify.ai/why-guestify

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

#TheVisibilityPodcast #LaurenCobello #TonyGuarnaccia #AIVZ #Guestify #AIVisibility #AEO #PersonalBranding #DigitalMarketing #SEO #PodcastMarketing #PR #Entrepreneurship

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it really take to build a great team?

It is easy to talk about leadership when everything is working. It is much harder to talk about the painful parts: firing the wrong people, learning from mistakes, building trust, and remembering to appreciate the people who help carry the business every day.

In this episode of The Visibility Podcast, Lauren Cobello sits down with Austin Netzley, Founder of Operations.com to discuss leadership, team building, coaching, business growth, and the hard lessons that come with becoming a better founder.

Lauren opens up about how much her team means to her and how easy it can be to forget to say that out loud. She shares the reminder that appreciation should not wait for a big moment, a crisis, or a hard conversation. Sometimes the people doing great work need to hear it every single day.

But building that kind of team did not happen by accident.
Lauren and Austin talk about the difficult decisions that come with leadership, including the emotional weight of letting people go when they are not the right fit. Firing people is never easy, but sometimes it is part of protecting the culture, the mission, and the people who are truly aligned with where the company is going.

This conversation is a reminder that strong teams are built through clarity, hard choices, gratitude, trust, and a willingness to keep growing as a leader.

Watch until the end to hear why leadership is not just about building a business. It is about recognizing the people beside you and making sure they know how much they matter.

CHAPTERS
00:00 Why business owners chase visibility too early
00:44 The right order to grow a business
02:40 Why Austin started 2X
04:18 The “Done by 10:30” routine
07:05 How AI is changing business coaching
15:01 Why teams need to learn AI
17:04 Moving from operator to orchestrator
18:04 Validating an offer before building it
21:06 Why business owners need community
24:04 Making operations work with AI
29:06 The two-week vacation test
33:02 Building a team around your strengths
37:00 Showing appreciation to your team
39:00 What entrepreneurship teaches you about yourself
47:03 Why business owners struggle to ask for help
49:03 Lauren’s story: selling her house to bet on her business
53:27 Final thoughts

WHAT YOU’LL LEARN

💼 Why building a great team takes hard decisions
🧠 How leadership forces you to grow emotionally
🤝 Why appreciation should be said out loud
🔥 Why the right team does not happen by accident
💬 How honest coaching can change a founder’s life
🚪 Why firing the wrong people can protect the business
❤️ Why strong leaders still feel the weight of hard calls
📈 How better systems create more freedom
🙌 Why gratitude matters inside a company culture
⏳ What the two-week vacation test reveals about your business

👤 GUEST

Austin Netzley: https://www.instagram.com/netzley/?hl=en
Company: https://operations.com/
Operations.com, 2X.co

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

#TheVisibilityPodcast #LaurenCobello #Leadership #TeamBuilding #BusinessGrowth #Entrepreneurship #FounderLife #BusinessCoaching

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Miesha Tate became a world champion and still felt empty.

For years, she believed that if she won the belt, became the best, and proved herself at the highest level, happiness would finally come. But when she got there, she realized the achievement she had chased could not fix what was happening inside.

In this episode of The Visibility Podcast, Lauren Cobello sits down with Miesha Tate, former UFC and Strikeforce champion, Celebrity Big Brother winner, certified behavior change coach, and host of Built for Growth, to discuss identity, fame, purpose, women’s health, burnout, hormones, motherhood, and what it really means to show up for yourself.

Miesha opens up about her early years in wrestling, how she found MMA, and what it felt like to become part of the first generation of women fighting their way into the sport.

Chapters

0:00 Chasing Happiness
1:27 Leaving The UFC
3:48 The Happiness Trap
6:29 UFC And Big Brother
11:11 Choosing Wrestling
13:02 Discovering MMA
15:49 Turning Pro
17:38 Fighting Ronda Rousey
21:18 Fame And Validation
25:55 Losing Herself
33:34 Women’s Hormone Health
45:58 Fertility And Miscarriage
53:44 Helping Women Heal

What You’ll Learn

🥊 How Miesha Tate became one of the defining women in MMA
🏆 Why becoming champion did not bring the peace she expected
🧠 How fame and external validation can affect identity
💔 Why success can still leave people feeling broken insid
📺 What surprised Miesha most about Celebrity Big Brother
💪 How wrestling helped her learn to do hard things
🔥 Why she believes happiness is not the real goal
🌙 How women’s hormones affect energy, mood, and performance
🤰 What Miesha learned through fertility, pregnancy, and miscarriage
🧘 Why showing up for yourself starts with listening inward

👤 GUEST

Miesha Tate
https://www.instagram.com/mieshatate/
https://www.youtube.com/playlist?list=PL4Oc_nx8stVnVBZB7S57Aqf6d04fvztbU
https://podcasts.apple.com/us/podcast/built-for-growth-by-miesha-tate/id1768061788
https://www.threads.com/@mieshatate

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jeff Iverson went from addiction, homelessness, and drug court to building recovery programs that now help hundreds of people every night in Las Vegas.

In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Iverson, entrepreneur, recovery leader, and founder of Freedom House, Crossroads, and the Shine a Light Foundation, to discuss addiction, recovery, homelessness, purpose, vulnerability, and what it really takes to create lasting change.

Jeff opens up about his early addiction, growing up in a strict Christian home, hiding his drug use, and eventually becoming dependent on methamphetamine. After years of treatment attempts, homelessness, and repeated rock bottoms, a drug possession arrest led him into the Clark County District Court Drug Court Program, the program he says saved his life.

But Jeff’s story did not stop at getting sober.

Chapters

0:00 Meet Jeff Iverson
1:28 Addiction And Rock Bottom
3:11 Loving Someone Through Addiction
6:19 Drug Court Saved His Life
11:49 The Day Everything Changed
15:06 A Second Chance
20:08 Shine A Light Foundation
25:06 Building Better Recovery
31:11 Helping Versus Enabling
36:32 Vulnerability Builds Trust
50:02 Life In The Vegas Tunnels

What You’ll Learn

💡 How Jeff turned his lived experience into recovery leadership
🧠 Why addiction has no socioeconomic boundaries
⚖️ How drug court became the turning point that saved his life
🚪 Why one second chance can change everything
🏠 How Freedom House became part of the same court system that helped him
🤝 Why purpose is critical in long-term recovery
🛑 The difference between giving a hand up and enabling
❤️ Why families need healing too
📊 Why treatment programs s
🌟 How Shine a Light helps people living beneath Las Vegas

👤 GUEST

Jeff Iverson
https://www.instagram.com/jeffiverson/
https://jeffiverson.com/

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/
Website: https://leveragewithmedia.com/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

Keywords
Jeff Iverson, Lauren Cobello, The Visibility Podcast, Freedom House, Crossroads Las Vegas, Shine a Light Foundation

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shaan Patel failed his first SAT. Then he spent hundreds of hours studying, earned a perfect score, won over half a million dollars in scholarships, and built a business that has helped over 100,000 students do the same.

In this episode of The Visibility Podcast, Lauren Cobello sits down with Shaan Patel, Founder & CEO of Prep Expert, Shark Tank entrepreneur, doctor, and author, to discuss test prep, entrepreneurship, college scholarships, PR, Shark Tank, immigrant family values, and how failure can become the foundation of a business.

Chapters

What You’ll Learn

👤 GUEST

Shaan Patel
https://www.instagram.com/shaanpatel/

📸 Follow the Host

Lauren on Instagram: https://www.instagram.com/lauren_cobello/

🎧 LISTEN TO THE PODCAST

🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

🎵 Spotify:
https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

SEO Keywords

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.