Visibility With Lauren Cobello

Visibility With Lauren Cobello

By Lauren CobelloBusinessEntrepreneurshipMarketing
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Visibility With Lauren Cobello episodes

  • Why 90% Of Podcasts Quit Early I Travis Chappell

    Most people think starting a podcast is easy.

    Travis Chappell knows the truth: most podcasts never make money, most never make it past 10 episodes, and the people who win are usually the ones willing to keep going through the lonely part when nothing is working yet.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Travis Chappell, podcaster, entrepreneur, and host of Travis Makes Friends and Travis Makes Money, to discuss podcasting, networking, monetization, personal branding, media, and where podcasting is headed next.

    Travis shares how he went from door-to-door sales to podcasting after realizing he did not want to stay in sales forever. After college, he had a non-accredited degree, no clear career path, and a growing interest in personal development. Then he started listening to shows like Entrepreneur on Fire, The Art of Charm, and BiggerPockets and realized people were building real businesses through podcasting.

    Chapters

    0:00 Meet Travis Chappell

    0:23 From Bible College To Sales
    3:27 Discovering Podcasting
    6:50 First Podcast Money
    10:01 Why Podcasts Donโ€™t Pay
    11:58 The Two-Year Commitment
    14:02 Rebranding The Shows
    18:14 Chasing Bigger Guests
    24:21 Podcasting In 2026
    26:50 Building Dinner Party
    37:40 Short Form Series
    44:57 Outro

    What Youโ€™ll Learn

    ๐ŸŽ™๏ธ Why most podcasts never make real money

    ๐Ÿšช How door-to-door sales shaped Travisโ€™s career
    ๐Ÿ’ฐ How Travis made his first podcast sale
    โณ Why he committed to podcasting for two years
    ๐Ÿค How podcasting became a networking engine
    ๐Ÿ“‰ Why most podcasts fail before episode 10
    ๐ŸŽฅ Why in-person interviews create stronger moments
    ๐Ÿ“ฑ How clip culture is changing podcast strategy
    ๐Ÿฝ๏ธ Why Dinner Party was built around real connection
    ๐Ÿš€ What the future of podcasting may look like

    ๐Ÿ‘ค GUEST

    Travis Chappell
    https://www.instagram.com/travischappell/

    ๐Ÿ“ธ Follow the Host

    Lauren on Instagram: https://www.instagram.com/lauren_cobello/

    Website: https://leveragewithmedia.com/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

    ๐ŸŽต Spotify:
    https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

    SEO Keywords

    Travis Chappell, Lauren Cobello, The Visibility Podcast, Travis Makes Friends, Travis Makes Money, Dinner Party podcast,


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    48 min
  • If Nobody Knows You, Watch This

    What does it really take to become visible?

    Not just viral. Not just known for one clip. But visible in a way that builds trust, opens doors, and helps people understand the value of what you do.

    In this highlight Episode of The Visibility Podcast, Lauren Cobello brings together powerful moments from Pete A. Sciarrino, Spencer West, Peter Roth, Alex Canavan, Justin Freishtat, Joyce Toti, Jeff Knauss, Megan Thomas, Vanessa Gordon, Ramon Ray, and David Phillips to discuss what visibility actually looks like in real life.

    Pete A. Sciarrino shares how consistency helped him grow as a creator. Spencer West talks about humor, identity, and setting boundaries. Peter Roth explains why reputation has to come first. Joyce Toti breaks down why your online presence needs to match who you are in person. Jeff Knauss opens up about identity after selling a company. Vanessa Gordon shares how she turned a creative project into a media and events brand. Ramon Ray explains why going viral is overrated. And David Phillips shares why meaning matters when life no longer feels aligned.

    The big lesson is simple: visibility is built through trust, consistency, real relationships, and the courage to keep showing up before everything feels perfect.

    Watch until the end to hear why becoming visible is not just about being seen. It is about becoming known for the right reasons.

    It is showing up before you feel ready.

    It is learning through failure.
    It is building trust over time.
    It is letting people see the real person behind the brand.
    And it is using your story to help someone else take their next step.

    This episode is for founders, creators, authors, coaches, speakers, and business owners who want to stop being the best kept secret and start becoming known for the right reasons.

    Watch until the end because the final conversation brings it back to one of the biggest questions so many people are quietly asking: what if the life you built no longer fits?

    Chapters

    0:00 Magic And Visibility

    1:36 Growing Through Consistency
    5:25 Humor Breaks Tension
    9:38 Reputation Comes First
    11:56 Podcasts Need A Plan
    15:12 Building Before Youโ€™re Ready
    20:06 Sales And Trust
    25:29 Reinvention And Community
    40:19 Monetizing Creative Work
    44:36 Visibility In A Crowded Market

    3. What Youโ€™ll Learn

    ๐ŸŽฉ Why consistency creates more โ€œluckโ€ than waiting for the perfect post

    ๐Ÿ˜‚ How humor can make hard conversations feel easier
    ๐Ÿ›‘ Why boundaries matter when people feel entitled to your story
    ๐Ÿงฑ How reputation becomes one of your most valuable business assets
    ๐ŸŽ™๏ธ Why most podcasts fail when they do not have a real strategy
    ๐Ÿš€ How naive confidence can help you start before you feel ready
    ๐Ÿค Why trust, frequency, and relationships drive real sales
    ๐Ÿ“ฑ Why your online presence is your 24/7 business card
    ๐Ÿ’ฐ How to stop letting brands undervalue your creative work
    ๐ŸŒŠ Why meaning can turn struggle into purpose

    ๐Ÿ‘ค GUESTS

    Pete A Sciarrino: https://www.instagram.com/pasmagic/

    Spencer West: https://www.instagram.com/spencer2thewest/

    Peter Roth: https://www.instagram.com/officialpeterroth/

    Alex Canavan: https://www.instagram.com/alexcanavan.co/

    Justin Freishtat: https://www.instagram.com/justinfreishtat/?

    Joyce Toti: https://www.instagram.com/mrsjoytuckertoti/

    Jeff Knauss: https://www.instagram.com/jeffknauss/

    Megan Thomas: https://www.instagram.com/meganthomaslaw/

    Vanessa Gordon: https://www.instagram.com/vanessapgordon/

    Ramon Ray: https://www.instagram.com/ramonraysmarthustle/

    David Phillips: https://www.instagram.com/mycoachdave/?

    ๐Ÿ“ธ Follow the Host

    Lauren on Instagram: https://www.instagram.com/lauren_cobello/

    Website: https://leveragewithmedia.com/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/

    ๐ŸŽต Spotify:
    https://open.spotify.com/

    SEO Keywords

    Lauren Cobello, The Visibility Podcast, Pete A Sciarrino, Spencer West, Peter Roth, Joyce Toti, Jeff Knauss, Vanessa Gordon, Ramon Ray, David Phillips, personal branding


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    56 min
  • Why Men Stay Stuck In Midlife | David Phillips

    What happens when the life you were told to build starts crushing you from the inside?

    David Phillips knows that feeling. He had the career path. The structure. The responsibilities. The โ€œnormalโ€ life. But at some point, he had to ask himself a hard question: do I go back to the work that was draining me, or do I step into something more meaningful?

    In this episode of The Visibility Podcast, Lauren Cobello sits down with David Phillips, author of Surfing the Invisible Wave, speaker, and coach, to discuss career reinvention, midlife transitions, menโ€™s mental health, shame, purpose, visibility, and what it really means to build a life that feels aligned.

    David shares how his background in architectural project management eventually led him into coaching. At first, he began by supporting his wifeโ€™s health coaching business and working with male clients who needed someone they could open up to. What he discovered was that the biggest struggle was rarely just physical health. It was mindset, belief, identity, and the stories people were telling themselves about what was possible.

    Chapters

    0:00 Meet David Phillips
    2:14 From Architecture To Coaching
    4:22 When Work Loses Meaning
    7:31 Midlife Reinvention
    13:31 Writing Through Story
    17:25 Honesty Builds Trust
    21:11 The Book As Calling Card
    25:37 Who David Helps
    28:21 Why Men Stay Hidden
    41:15 Visibility Changed Everything

    What Youโ€™ll Learn

    ๐Ÿงญ How David transitioned from architecture into coaching
    ๐Ÿ’ญ Why mindset is often the biggest obstacle to change
    ๐Ÿ”„ Why midlife reinvention often begins years before taking action
    ๐Ÿ“– How stories can teach personal growth better than lectures
    ๐Ÿง  The key difference between guilt and shame
    ๐ŸŒŠ How finding meaning can turn suffering into purpose
    ๐Ÿ‘ฅ Why many men struggle to talk about career and identity
    ๐Ÿ’ฌ How spouses can create safer conversations around change
    ๐Ÿ“ฃ Why visibility matters when your message can help others
    โค๏ธ How one media moment opened an unexpected new door

    ๐Ÿ‘ค GUEST

    David Phillips
    https://www.instagram.com/mycoachdave/?

    ๐Ÿ“ธ Follow the Host

    Lauren on Instagram: https://www.instagram.com/lauren_cobello/
    Website: https://leveragewithmedia.com/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/

    ๐ŸŽต Spotify:
    https://open.spotify.com/

    SEO Keywords

    David Phillips, Lauren Cobello, The Visibility Podcast, Surfing the Invisible Wave, David Phillips interview,Leverage With Media PRStrategic PR for Entrepreneurs Authors & CEOs Leverage MediaWe help ambitious entrepreneurs


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  • Going Viral Will Not Save You

    Everybody wants attention.

    But Ramon Ray says attention alone is not enough. You have to be good enough to turn that attention into trust, action, media opportunities, stronger relationships, and real business growth.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Ramon Ray to discuss what it really takes to become known, build authority, earn media, and grow a business in a world where everyone is creating content.

    Ramon is a serial entrepreneur, keynote speaker, event host, media company founder, and author of The Celebrity CEO. He has built companies, interviewed major leaders and entrepreneurs, and spent decades helping small business owners understand how to become the face of their business.

    Ramon shares how he started building visibility long before personal branding became a buzzword. From email newsletters and early blogging to interviews, events, podcasts, and media platforms, he has seen every version of online visibility evolve. But even though the platforms have changed, the core principle has not.

    Chapters
    0:00 Meet Ramon Ray
    2:16 Visibility Before Buzzwords
    6:27 Getting Noticed Today
    9:16 Getting Media Ready
    17:03 Mistakes Founders Make
    20:03 Leveraging Media Hits
    23:02 Think Like A Publisher
    24:02 Interviewing Big Names
    28:00 Why Businesses Stay Small
    36:30 Going Viral Is Overrated

    What Youโ€™ll Learn

    ๐Ÿ“ฃ Why attention only matters if people take action
    ๐Ÿง  How to find a unique angle in a crowded market
    ๐ŸŽ™๏ธ Why great media guests focus on value first
    ๐Ÿ“บ How media coverage builds long-term credibility
    ๐Ÿ’ก Why going viral is not a real business strategy
    ๐Ÿงฑ How consistent media hits compound over time
    ๐ŸŽค Why improv, Toastmasters, and media training matter
    ๐Ÿค How to build visibility through real relationships
    ๐Ÿ“ˆ Why small businesses need to think like publishers
    ๐ŸŒŸ How kindness can become part of your brandย 
    ๐Ÿ‘ค GUEST

    Ramon Ray
    Instagram: https://www.instagram.com/ramonraysmarthustle/

    ๐Ÿ“ธ Follow the Host

    Lauren on Instagram: https://www.instagram.com/lauren_cobello/
    Website: https://leveragewithmedia.com/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/

    ๐ŸŽต Spotify:
    https://open.spotify.com/

    SEO Keywords
    Ramon Ray, Lauren Cobello, The Visibility Podcast, The Celebrity CEO, Zone of Genius, Genius Talks Mastermind, small business marketing,


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  • Stop Letting Brands Pay You In Exposure... | Vanessa Gordon

    Vanessa Gordon started East End Taste with no plan to turn it into a business.

    It was just a blog. A creative outlet. A way to write about restaurants, openings, events, and life in the Hamptons while she was home with her young children.

    Then brands started reaching out.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Vanessa Gordon, CEO and publisher of East End Taste, to discuss how she turned a personal blog into a digital media platform, event production company, and luxury lifestyle brand with reach across the Hamptons, New York City, Miami, London, Italy, California, and beyond.

    Chapters

    0:00 Meet Vanessa Gordon
    1:27 Starting East End Taste
    5:16 Learning To Monetize
    8:03 Bootstrapping A Media Brand
    10:05 Growing Into Events
    13:04 Rebranding The Platform
    18:30 Learning Event Production
    21:56 Press And Media Strategy
    34:53 Influencers Vs. Media
    48:14 What Comes Next

    What Youโ€™ll Learn

    ๐Ÿ“ How Vanessa turned a personal blog into a real business
    ๐Ÿ’ก Why it is okay not to know everything when you start
    ๐Ÿ’ฐ How to begin pricing your creative work with confidence
    ๐Ÿ“Š Why numbers, credibility, and consistency matter
    ๐ŸŽŸ๏ธ How events became a growth engine for East End Taste
    ๐Ÿ—ž๏ธ Why press relationships should never feel transactional
    ๐ŸŽ How gift bags and sponsorships create brand visibility
    ๐Ÿค Why loyalty and relationships help events stand out
    ๐Ÿ“ธ How personal branding changed Vanessaโ€™s business
    ๐Ÿฅ‚ What most people underestimate about event production

    ๐Ÿ‘ค GUEST

    Vanessa Gordon
    Instagram: https://www.instagram.com/vanessapgordon/
    Business: https://www.instagram.com/eastendtaste/
    https://linktr.ee/vanessapgordon?

    ๐Ÿ“ธ Follow the Host

    Lauren on Instagram: https://www.instagram.com/lauren_cobello/
    Website: https://leveragewithmedia.com/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/

    ๐ŸŽต Spotify:
    https://open.spotify.com/

    Keywords

    Vanessa Gordon, Lauren Cobello, The Visibility Podcast, East End Taste, Hamptons events, Hamptons lifestyle


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 hr
  • Why So Many Victims Never Speak Up | Megan Thomas

    Not every workplace is a safe workplace.

    For many victims of sexual harassment and discrimination, speaking up can feel more frightening than staying silent. But as employment attorney Megan Thomas explains, one person finding the courage to come forward can create a ripple effect that helps countless others.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Megan Thomas to discuss workplace sexual harassment, discrimination, retaliation, employee rights, warning signs to watch for, and what to do if you or someone you know experiences misconduct at work.

    What You'll Learn

    โš–๏ธ What legally qualifies as workplace sexual harassment
    ๐Ÿ›ก๏ธ What to do if you experience harassment or discrimination
    ๐Ÿ’ฌ Why so many victims choose not to report misconduct
    ๐Ÿ‘ฅ How employers should respond to workplace complaints
    ๐Ÿšฉ The warning signs everyone should recognize
    ๐Ÿค How to support someone going through harassment
    ๐Ÿฆ‹ Why one person's story can inspire many others to come forward
    ๐Ÿ“š Common misconceptions about employment law
    ๐ŸŒฑ How accountability helps build healthier workplace cultures
    โœจ Why speaking up can create lasting change

    Chapters

    0:00 Meet Megan Thomas
    2:15 How Megan Became an Employment Attorney
    7:42 Understanding Workplace Sexual Harassment
    13:18 Warning Signs in the Workplace
    19:54 What To Do If It Happens To You
    26:31 Knowing Your Rights as an Employee
    33:46 Supporting Victims Through the Legal Process
    38:55 The Power of Speaking Up
    44:15 Protecting Future Generations

    ๐Ÿ‘ค GUEST

    Megan Thomas
    Instagram: https://www.instagram.com/meganthomaslaw/
    Website: https://mkt-law.com/

    ๐Ÿ“ธ Follow the Host

    Lauren on Instagram: https://www.instagram.com/lauren_cobello/
    Website: https://leveragewithmedia.com/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/

    ๐ŸŽต Spotify:
    https://open.spotify.com/


    Megan Thomas, Lauren Cobello, The Visibility Podcast, Megan Thomas interview, employment attorney, workplace sexual harassment, workplace discrimination, employee rights, employment law, retaliation, workplace safety, legal advice, women in leadership, workplace culture, sexual harassment attorney


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  • Why Regret Scared Him More Than Failure... | Jeff Knauss

    Jeff Knauss built one of the fastest-growing agencies in the country, sold it, and thought he had finally earned the right to stop working.

    Three weeks into โ€œretirement,โ€ he was having an identity crisis in Finland.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Knauss to discuss entrepreneurship, failure, leadership, business exits, artificial intelligence, personal branding, and what happens when the thing you thought you wanted no longer makes you happy.

    Jeff grew up in a blue-collar family in Central New York. Entrepreneurship was not part of the plan. He started his career in television advertising, working with small business owners and learning how they thought about marketing, customers, and growth.

    Chapters

    0:00 Meet Jeff Knauss
    2:00 Leaving Television Behind
    4:30 Fear Versus Regret
    8:20 Scaling Digital Hyve
    13:36 Leading Through Crisis
    18:02 Employees Became Owners
    21:25 Retirement Felt Empty
    27:34 Starting Over Again
    32:29 Building An Authentic Brand
    45:28 Why AI Changes Everything

    What Youโ€™ll Learn

    ๐Ÿš€ Why Jeff left a safe career to start Digital Hyve
    ๐Ÿง  How fear of regret can be stronger than fear of failure
    ๐Ÿ“ˆ Why execution matters more than having a good idea
    ๐Ÿ’ผ How Jeff helped employees become business owners
    ๐Ÿ›ก๏ธ How leaders balance vulnerability with confidence
    ๐Ÿ”ฅ Why business success can still lead to burnout
    ๐Ÿงญ What Jeff learned from losing his identity after an exit
    ๐Ÿค Why authenticity makes personal branding easier
    ๐Ÿค– How AI can remove repetitive work without replacing your best people
    โณ Why companies need to begin adopting AI now

    ๐Ÿ‘ค GUEST

    Jeff Knauss: https://www.instagram.com/jeffknauss/
    https://www.linkedin.com/in/jeffknauss/
    https://www.facebook.com/jeffknauss
    https://www.jeffknauss.com/
    https://arcovo.ai/

    ๐Ÿ“ธ Follow the Host
    Lauren on Instagram: https://www.instagram.com/lauren_cobello/
    Website: https://collectivewomensleadership.com/meet-the-founder/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

    ๐ŸŽต Spotify:
    https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

    Keywords
    Jeff Knauss, Lauren Cobello, The Visibility Podcast, Jeff Knauss interview, Arcovo AI, Digital Hyve, artificial intelligence, AI strategy, AI employees.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    55 min
  • Your Next Promotion Is Being Discussed Without You... | Joyce Toti

    Corporate America was built for men by men.

    Joyce Toti believes women can still win inside that system, but only if they understand the rules, learn how to advocate for themselves, and stop waiting for someone else to hand them an opportunity.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Joyce Toti, founder and CEO of Collective Womenโ€™s Leadership, to discuss women in business, workplace visibility, personal branding, mentorship, confidence, leadership, and what it really takes to become known in a male-dominated world.

    Joyce spent 25 years working inside luxury retail, fashion, hospitality, and gaming. Her career included major brands such as Tiffany & Co., Tory Burch, Victoriaโ€™s Secret, Nordstrom, and LVMH. Then COVID changed everything.

    Chapters

    0:00 Meet Joyce Toti
    1:39 From Retail To Leadership
    4:19 Building A New Community
    7:26 Relationships Before Transactions
    12:28 Creating A Visible Brand
    17:34 Women In Male-Dominated Rooms
    20:13 The Rules Women Miss
    23:08 Building Without Losing Yourself
    28:20 Reinvention Takes Real Courage
    39:23 There Is No Shortcut

    What Youโ€™ll Learn

    ๐Ÿ’ผ How Joyce turned 25 years of experience into a new business
    โ˜• Why informal relationships can create stronger communities
    ๐Ÿ‘€ How to become visible before opportunities appear
    ๐Ÿค Why women need to advocate for other women
    ๐Ÿ—ฃ๏ธ How to prepare for difficult workplace conversations
    ๐Ÿ“ˆ Why consistency matters more than chasing quick growth
    ๐Ÿ’„ How appearance can affect confidence and performance
    ๐Ÿ“ฑ Why your online presence must match who you are offline
    ๐Ÿšช How to reinvent yourself without erasing your past
    ๐Ÿ”ฅ Why grit and repetition are the only real shortcuts

    ๐Ÿ‘ค GUEST

    Joyce Toti: https://www.instagram.com/mrsjoytuckertoti/
    https://www.instagram.com/collectivewomensleadership/

    ๐Ÿ“ธ Follow the Host
    Lauren on Instagram: https://www.instagram.com/lauren_cobello/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

    ๐ŸŽต Spotify:
    https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

    Keywords
    Joyce Toti, Lauren Cobello, The Visibility Podcast, Collective Womenโ€™s Leadership, women in leadership, female founders, women in business, personal branding, business visibility


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  • Why Trying To Be Liked Is Killing You... | Justin Freishtat

    Justin Freishtat spent five years in college and left without a degree.

    He went from earning $7 an hour in warehouses and selling mattresses door to door to building and selling a major food company, entering the investment world, and raising more than $10 million during his first year managing a fund.

    But none of it followed the โ€œnormalโ€ path.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Justin Freishtat to discuss how sales, personal branding, networking, and relentless action helped him move from door-to-door salesman to entrepreneur, investor, hedge fund manager, and marketing agency owner.

    Justin shares how he first discovered entrepreneurship while studying music in college. Instead of using the recording studio for classwork, he found musicians on campus and charged them to record, mix, and master their music. That early instinct eventually led him into door-to-door sales, where he spent years learning how to communicate, build trust, handle rejection, and keep going when things did not work.

    Chapters

    0:00 From College Dropout To Founder
    4:11 Degrees Donโ€™t Define Success
    7:02 Build Before You Need It
    11:02 Why Branding Builds Trust
    16:24 Managing Multiple Businesses
    21:20 What Actually Drives Sales
    23:00 Turning Media Into Revenue
    27:03 Handling Critics And Hate
    30:15 Your Brand Walks In First
    35:46 Building What Comes Next

    What Youโ€™ll Learn

    ๐ŸŽ“ Why traditional credentials are not the only path into business
    ๐Ÿšช How door-to-door sales taught Justin to earn trust
    ๐Ÿ”„ How to shift your brand when your career changes
    ๐Ÿ“ฑ Why you should build an audience before you need one
    ๐Ÿค How networking can challenge limiting beliefs
    ๐Ÿ’ฌ Why manual conversations often outperform automated outreach
    ๐ŸŽ™๏ธ How podcast appearances can reach valuable audiences
    ๐Ÿ“ˆ Why views and followers do not always create revenue
    ๐Ÿ›ก๏ธ How to handle criticism without abandoning your values
    ๐Ÿ—๏ธ Why a personal brand gives entrepreneurs more ways to rebuild

    ๐Ÿ‘ค GUEST

    Justin Freishtat: https://www.instagram.com/justinfreishtat/?
    https://www.instagram.com/atphedgefunds/
    https://web.facebook.com/p/Justin-Freishtat
    https://www.tiktok.com/@justinfreishtat

    ๐Ÿ“ธ Follow the Host
    Lauren on Instagram: https://www.instagram.com/lauren_cobello/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

    ๐ŸŽต Spotify:
    https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

    SEO Keywords

    Justin Freishtat, Lauren Cobello, The Visibility Podcast, Justin Freishtat interview, personal branding, entrepreneur podcast


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min
  • I Left My Dream Behind And Built A Business... | Alex Canavan

    What if your biggest advantage isn't where you live, but who you're willing to meet?

    Most people think they need to move to a major city to build a successful business, media company, or personal brand.

    Alex Canavan proved otherwise.

    In this episode of The Visibility Podcast, Lauren Cobello sits down with Alex Canavan, founder of the CNY Women's Network and host of the Cultivate Podcast, to discuss entrepreneurship, networking, community building, media, visibility, personal branding, and how she built one of the most influential women's business platforms in Upstate New York.

    Alex shares her journey from competitive dancer to MAC makeup artist, entrepreneur, event founder, podcast host, and media company owner. She explains how a single pitch at age 23 led to the creation of the CNY Women's Summit, which eventually evolved into a thriving media and events business.

    CHAPTERS

    0:00 From Dancer To Entrepreneur
    4:04 Becoming A MAC Makeup Artist
    7:16 The Pitch That Started Everything
    10:37 Why Small Markets Win
    15:20 Overcoming Imposter Syndrome
    20:15 Why She Started A Podcast
    24:12 The Rebrand That Changed Everything
    31:35 Building A Community From Scratch
    37:17 The Power Of Experiential Marketing
    47:59 What's Next For Alex Canavan?

    WHAT YOU'LL LEARN

    ๐Ÿ’ก How Alex built a media company without a media background
    ๐ŸŽ™๏ธ Why podcasting accelerated her growth
    ๐Ÿค The networking strategy that opened doors
    ๐Ÿš€ How to build a business in a small market
    ๐Ÿ”ฅ Why visibility creates opportunity
    ๐Ÿ“ˆ The power of relationship-driven growth
    ๐Ÿ’ญ How to overcome imposter syndrome
    ๐ŸŽฏ Why asking is one of the most underrated skills in business
    ๐Ÿ† The secret to building a strong community
    โœจ How experiential marketing drives engagement

    ๐Ÿ‘ค GUEST

    Alex Canavan: https://www.instagram.com/alexcanavan.co/

    ๐Ÿ“ธ Follow the Host
    Lauren on Instagram: https://www.instagram.com/lauren_cobello/

    ๐ŸŽง LISTEN TO THE PODCAST

    ๐Ÿ Apple Podcasts:
    https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267

    ๐ŸŽต Spotify:
    https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b

    SEO KEYWORDS

    Alex Canavan, Alex Canavan podcast, CNY Women's Network, Cultivate Podcast, Lauren Cobello


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    52 min

About Visibility With Lauren Cobello

From the publisher's feed

Visibility is the podcast where media, branding, and influence collide. Hosted by Lauren Cobello, national TV personality, bestselling author, and PR expert, each episode explores the stories andโ€ฆ