Three Things You’ll Learn in This Episode How to stay in front of your database. Why you aren’t getting referrals. What are some tools you can use to keep in touch with your audience. Resource Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What is up ladies and gentlemen, welcome to the webinar. And let me tell you, there’s nothing worse in the real estate business than when someone forgets what it is you do for a living or better yet didn’t even know. So whether you’re a lender, real estate agent investor, basically anyone in a referral based business, these principles are going to apply. But this is going to be the case for why we create content consistently that builds our brand. And we keep our content in front of people that are responsible for sending us new business, repeat business and referrals. The more content we create, the easier it is, and the more marketable to attract business. And the more marketable, you become as a real estate agent. If you guys have not met me before, my name is Mike way, boss, I’ve been licensed since 2002. I’m one of those dinosaurs in the real estate industry. So I’m recovering realtor and broker owner. And over the last five years, we’ve been helping real estate agents create a whole lot of content, mainly in the form of video, we script we added, we distribute video, and we’ve done over 2000, maybe even 2500 different videos for people spread out around the country, when it comes to content creation. I’m the founder of referral suite, which is a software platform that allows it makes content creation easier. I will show you guys what that is at the end of this training. And for those of you that want to pursue or look at that more advanced if you’re having trouble creating content, I would love you to join our community. But I’ve been in this business for a long time guys. I’ve had brokerages teams, and I know what works and what doesn’t. And what I’m going to share with you today is what I’ve learned over the last 20 plus years of in this business and how I’ve applied creating content, literally every single real estate agent I’ve ever worked with in my brokerages on my teams, the ones I’m working with now across the country, and everyone has the same results because I believe that real estate is nothing more than a giant popularity contest. And in a business where 87% of agents fail. I believe that’s very simple. I think they’re chasing the wrong people from the get go. So what we’re gonna start about is, how do you avoid the peaks and valleys especially as we approach a recession within the real estate business, because when you have a large personal brand, it is recession proof despite what the market does, you will always have clients. And this is the reason why you want to focus your time on where the highest return on investment is going to be. It’s not going to be through cold calling, it’s not through door knocking. And it’s not through implementing the latest, greatest technology AI or superduper website or the best auto responder with text messaging automation. All of that stuff you guys, when it comes to business, in my opinion, is just noise. I love that stuff. But I’m talking about building the base of your real estate business. And the reality is the vast majority of business is right in front of you. These charts are from a NAR National Association of Realtors, and this was talking about where sellers found their real estate agent 39% were referred from a friend 24% They used in the past that right there is 63% without going through the rest of sources of business right here. And it’s no different for buyers. Buyers, you see over 53% are referred or they used in the past. But there’s still a lot more attraction based items right here. And I’m gonna summarize those off for you. And here’s what these charts said 51% of business on average comes from the former referrals 12% from repeat business 3% of transactions arouse from strategic alliances as like a mortgage broker or a real company, you know, referring you out 10% For signage, believe it or not 4% from an open house. In both cases, over 74% of people come from people you already know, or transactions. I mean closed comes from people you already know used in the past, or that you’ve personally met, right? So what is the most important thing to do in real estate? And it’s to stay in front of the people you already know, like and trust because everybody lives somewhere. The problem though, that we all have is, well, what do I send them? How do I stay in touch with them? Because I don’t know how to do anything else other than just talk about interest rates, real estate or turn back the clock emails. This is why we create content folks. So what do you think happens when you go, Mia are out of sight out of mind? What happens when you stop communicating with your database? Well, they stopped sending you business and they keep they start forgetting what it is that you do for a living. And just because you don’t have to talk about real estate but you can’t not. You can’t stop talking at the same time you see, as an independent real estate agent or lender, you’re in charge of your own personal brand. Your brokerage is going to do anything for you. Therefore it’s going to rely on you to constantly build your own personal brand because it’s not your databases job to remember what you do for a living it is your job. To remind them

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