You can shout from every rooftop, post on every platform, and get all the exposure in the world. But if your messaging is unclear, inconsistent, or stuck in an older version of who you are, that exposure can actually work against you. Hersh Rephun, personal brand strategist and founder of Yes Brand Builders, joins Kristi to talk about one of the most common and costly mistakes he sees: a failure to maintain messaging coherence as visibility grows.

Hersh and Kristi unpack why wrong fit referrals, constant self-explanation, and missed opportunities are often symptoms of a messaging problem at the source, and what it looks like to fix it.

You'll learn:

If you feel like you keep explaining yourself or the right people just are not finding you, this episode will help you figure out why.

Connect with Hersh Rephun:

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com