If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast.

"B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case for a completely different framing: the sales podcast.

Not a salesy podcast.

Not a weekly advert with a theme tune.

A show deliberately designed to accelerate a buying decision your ideal customer is already edging toward.

Useful links

Podknows Website

https://podknows.co.uk

Sales Podcast Self-Audit (one-page PDF)

https://podknows.co.uk/sales-podcast-test

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Timestamped summary

00:00 A B2B podcast parody

01:32 Why "B2B podcast" has become the wrong label

02:38 A LinkedIn company page with a microphone

03:24 What a sales podcast actually is (and isn't)

04:09 Why marketers flinch at the word "sales"

05:51 The B2B dodge and its commercial cost

08:14 The three-question sales podcast test

11:23 What changes when your podcast earns its keep

13:38 Pre-sold prospects and a shorter pipeline

15:00 Why most B2B podcasts were built to fail

16:08 Founder FAQ — Gareth on first-episode nerves

17:54 Quick tip — your cover art isn't a logo

19:13 The Sales Podcast Self-Audit and next steps