If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.

Interviews feel safe.

They’re familiar.

They spread responsibility.

And they let the host stay slightly hidden.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or commercial impact.

I explain how guest conversations can hurt the host’s credibility instead of the listener’s needs, why so many interview shows sound pleasant but change nothing, and how hiding behind guests is usually a psychological decision, not a strategic one.

I also share what the data actually shows when we compare interview episodes with solo episodes — including why solo formats consistently outperform on engagement, completion, and real-world response.

There’s a clear breakdown of when interviews can work, what they’re genuinely good for, and why they should support a strategy rather than be the strategy.

If your podcast gets downloads but rarely gets referenced in sales conversations, inbound messages, or buying decisions, this episode will help you understand why — and what to rethink before booking another guest.

Useful links

Podknows Website

https://podknows.co.uk

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Timestamped summary

00:00 Why most B2B podcasts default to interviews

01:46 Why interview shows feel safe but ineffective

03:23 When interviews actually work

04:47 Solo episodes vs interviews: what the data shows

05:13 Why clarity beats control

06:44 Authority, trust, and brand risk

07:31 What a B2B podcast is really for

08:20 Listener message on choosing intention over frequency

10:14 Founder FAQ: when podcasts start delivering results

12:13 Final thoughts and next steps

Seriously. It's become a buzzword of basic b*tch podcast coaching.

Evergreen podcast content is definitely not timeless.

It is just content you have not looked at in ages.

If your back catalogue feels a bit… awkward, this episode is for you.

Not because you need more episodes.

Because you probably need to stop pretending.

Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead.

In this episode, I cover:

1. What evergreen was supposed to mean, and what it turned into
2. Why podcasters stop sharing old episodes (it gets weirdly emotional)
3. How to reintroduce older episodes without pretending they’re new
4. How to update the context without rewriting history
5. When to let an episode die, on purpose
6. A practical idea using Captivate or Buzzsprout to dynamically inject fresh audio into old episodes

If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken.

You’ve just progressed.

Now treat the work you already did with a bit more honesty.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.

Download numbers feel important.

They’re easy to report.

They look reassuring on a slide.

But they rarely tell you whether your podcast is actually influencing anything.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — and how they quietly pull B2B podcasts away from doing useful work.

I also share a simple reframe that helps teams stop obsessing over reach and start thinking about influence — including the early signs that your podcast is making sales conversations easier, even if the numbers look modest.

There’s a listener question from a managing director asking what a podcast is meant to do that a strong sales team doesn’t — and why the answer has nothing to do with audience size.

If your podcast gets downloads but still leaves prospects confused, unconvinced, or starting from zero on sales calls, this episode will help you see why — and what to pay attention to instead.

Useful links

Podknows Website

https://podknows.co.uk

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Timestamped summary

00:00 Why download numbers feel important

01:10 What a podcast download actually tells you

02:30 Why downloads are such a comforting lie

03:50 How numbers push podcasts into bad behaviour

05:20 Why influence beats reach every time

06:30 The metrics most B2B podcasts ignore

07:40 Listener question: what’s the podcast’s job vs sales?

09:10 Using podcasts to shape thinking before the sales call

10:00 Why downloads are a starting point, not proof

Mentioned in this episode:

Learn More About Podknows Podcasting

We're at https://podknows.co.uk/

Most podcasts don’t struggle because the ideas aren’t good.

They struggle because the release schedule quietly starts to drain the energy out of them.

Somewhere early on, a lot of podcasters decide they probably 'should' be weekly.

Not because it makes sense.

Because it feels serious.

In this episode, I talk about why recording less can actually make your podcast better.

I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a release day. It's about something far deeper.

If your podcast is starting to feel heavy, rushed, or obligation-driven, this episode will help you reset without disappearing.

Chapters

00:00 – You Probably Overcommitted (And You Know It)

00:53 – Why Weekly Feels “Serious” (But Usually Isn’t Thought Through)

01:36 – The Guilt Loop That Quietly Ruins Podcasts

02:12 – Recording From Obligation vs Recording With Intent

02:47 – What Actually Happened When I Missed Episodes

03:19 – The Spotlight Effect (And Why No One’s Watching You That Closely)

03:53 – Frequency Doesn’t Build Trust. Intent Does

04:15 – What Listeners Really Respond To

05:07 – Consistency vs Frequency (They’re Not the Same Thing)

05:50 – Recording Less Without Disappearing

06:46 – Choosing a Schedule That Actually Fits You

07:27 – Why People Forget Podcasts (And It’s Not Because You Missed a Week)

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory?

Podmaster audit

In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X.

The platform claims to be built to address frustrations in the market.

If your B2B podcast was working, your sales calls would sound different.

Most B2B podcasts are easy to listen to.

They’re consistent. Polished. Well-intentioned.

And yet… nothing changes.

Prospects still ask basic questions.

Sales calls still start from scratch.

And the podcast quietly sits there, passing time.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happens — and what it looks like when a podcast actually earns its place in the buying process.

In this episode, I cover:

1. Why podcasts that feel “safe” rarely influence decisions
2. The difference between being listened to and being remembered
3. Why internal praise is often a warning sign, not a win
4. How effective podcasts equip buyers for internal conversations
5. A simple question to tell whether your sales calls should sound different by now

There’s also a practical segment on guest interviews, including advice shared with Susan Walsh, founder of The Classification Guru, on how to use guests without losing strategic control.

If someone could binge your show for months and still ask “so… what do you actually do?”, this episode will help you understand why — and what needs to change.

Useful links

Podknows Website:

https://podknows.co.uk

B2B Podcast Growth Diagnostic:

https://podknows.co.uk/diagnostic

Podcast audits:

https://podknows.co.uk/audits

Guest mentioned:

Susan Walsh — The Classification Guru

https://www.theclassificationguru.com/

Timestamped summary

00:00 If your podcast was working, your sales calls would sound different

01:10 Why most B2B podcasts don’t influence anything

03:00 The real risk your buyer is trying to manage

05:20 Why neutrality kills decision-making

07:40 Internal praise as a red flag

10:10 Building a podcast that shows up in buying conversations

12:30 Using guests without losing focus

15:10 The sales call test

16:40 How to find out if your podcast is actually doing its job

Most podcasts don’t lose listeners because the content is bad — they lose them because trust gets broken quietly.

Every time someone presses play, they’re making a small agreement with you.

And most podcasts break it without even realising.

In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first.

I also share a simple test you can run on yourself to check whether your episodes earn the next listen.

If you want your podcast to feel intentional, human, and worth sticking with — this episode will change how you think about every minute you record.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory?

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Chapters

This podcast uses chapters on apps that support them.

Most B2B podcasts don’t actually have a job.

They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...

In this episode, I break down:

1. Why so many B2B podcasts quietly become jobless
2. How interviews often mask a lack of strategy
3. What changes inside a business when a podcast becomes operational
4. A simple test to tell whether your podcast is earning its keep — or wasting attention

If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next.

Visual breakdown: https://podknows.co.uk/jobless

Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic

00:00 Why most B2B podcasts don’t have a job

01:20 The question nobody asks before launching

02:26 Why “brand awareness” isn’t a job

03:22 What an operational podcast actually does

05:00 How podcasts end up jobless

09:20 What changes when a podcast has a job

12:40 The disappearance test

15:40 The Podcast Growth Diagnostic

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Most podcasts sound the same — and it's killing your growth.

If your show blends into the feed, this episode breaks down exactly why… and what to change.

In this episode you’ll learn:

Why copying “successful” shows usually backfires

The #1 format mistake (hint: your guest intro)

How to build episodes around pain points

Why packaging matters more than you think

The simple rule for titles, intros and structure

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life!

Simplify your editing

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory?

Podmaster audit

Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.

In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.

We’ll get into:

• How to spot actual content you should be publishing, using your sales calls

• Why “topics” make your show sound like a 2014 panel discussion

• The shift from brand awareness to belief-building

• Simple ways to turn your podcast into a pipeline machine, not a weekly chore

If you want episodes your ideal clients recognise themselves in, this is the one to listen to.

Want me to help you with all this? https://podknows.co.uk/audit

Just want free insights sent directly to your inbox each week? https://podknows.co.uk/email/

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.