Stop Marketing Now - with Tobin Slaven

What is it that I actually do? I didn't have a good answer to that question for a long time, and it showed. My business wasn't progressing the way I wanted it to. But I have a very specific answer now... and learning to find that answer has put things on a whole new trajectory.

We interrupt the Stop Marketing Now! 5-Part Series, to bring you this morning rant. Are you a taker, or a builder? Stop trying out outspend your competition, and maybe you could just out-friend them instead...

[Part 3 of 5] Answering questions about list building & monetization... what happens if you don't have a list? Or what if you don't have a product or service to sell yet? Turns out you can still get results with conversational list building.

In this episode of the Stop Marketing Now podcast, I share the story of two clients (Scott and Stefani) who are Instagram Influencers who struggled to sell their coaching program - until we made two slight shifts in how they presented their offer... which resulted in a five-figure launch. This is the power of list building, monetization, and most importantly, convening a conversation with your audience.

[Part 1 of 5] Have you ever heard the phrase, “the money is in the list?” 🤔🤔

👉 A buck gets you ten, you have…

It is a common tenet in digital marketing circles. And it is usually matched with motivational stories about big list owners (the “Pros”) who push a button (hit send 👨‍💻) and it produces thousands of dollars flowing into their accounts.

Sounds too good to be true, right?

Have you ever “witnessed” this kind of “your email list, like an ATM” experience before? Have you “lived” it? 🤷‍♂️

I have. In fact, I’ve now done it multiple times with and for clients… and it kind of shakes up my world each time - like shaking up a snow globe.

It totally changed how I looked at business and marketing. All of of sudden I could see new possibilities. More reliable and predictable results. Sustainable. Scalable.

And it becomes fun again, like playing a video game.

Except, the rewards for hitting new levels… is increased income, more impact and more influence with your audience.

When I shared my presentation at Social Media Breakfast a few days ago, one thing I forgot to add was the invitation to the email mini-course (free) called the List Building Bootcamp that I am working on. It will be a 10 day, 10 minutes a day challenge, and help you put all the essential, and foundational pieces in place to grow your audience. Drop me a note at [email protected] if you would like more information.

This is a redux of my presentation last week to Social Media Breakfast Maine in Portland, where I was asked to speak about list building and monetization for non-profits. But these ideas (adding an informational business model) works not only for non-profits, but for any business or organization. Are you getting less than $1 per subscriber per month? Listen in and stop leaving $$ on the table...

On this episode of the Stop Marketing Now Podcast (and do this instead) with Tobin Slaven, we talk about why your marketing shouldn't stop just because they become a customer. In fact, there are 3 really good reasons to keep building the relationship. Can you guess what they are?

Join me on the #StopMarketingNow - Do This Instead podcast with Tobin Slaven as we talk about "conversational list building" - what it is and why it matters to your business.

I woke up this morning and this post just spilled out of me onto my keyboard. It is a story of an remarkable game and so much more. Hope you enjoy the written post here: https://www.facebook.com/brandyouworld/posts/1821919834525392