The Mindful Agent

Stop Memorizing Scripts | Josh Lyons on High Ticket Sales

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In this episode, I sit down with Josh Lyons, a high ticket sales trainer and the founder of the Unicorn Closer Mastermind. Josh shares how he went from his very first sales conversation to earning $100,000 a month in commissions in just 17 months, and why he believes most sales training is backwards. 

 

We get into what actually creates trust, confidence, and authority in a sales conversation, especially in real estate where the stakes are high and the emotions are real.

 

💡 What you’ll learn in this episode:

  • Why scripts and word tracks are not the real reason top closers win.

  • The four things every prospect must agree to before a real decision happens.

  • Why “detachment from outcome” is not a tactic, it is an identity.

  • The pre call checklist Josh uses to shift his internal state before every interaction.

  • How your personal life bleeds into your professional results, whether you admit it or not.

    • Josh’s message is simple and challenging. You do not earn more by doing more. You earn more by becoming more. If you are a real estate agent who wants stronger clients, cleaner negotiations, and more certainty in every room you walk into, this conversation will give you a different lens to work through.

     

    👉 Subscribe for more conversations at the intersection of real estate and self-mastery.

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    Links Mentioned:

      1. Letting Go: The Pathway of Surrender – David R. Hawkins
        2. https://www.amazon.com/Letting-Go-Pathway-Surrender/dp/1401945015

      2. Telegram
        3. https://web.telegram.org/ 

      3. Tao Te Ching – Lao Tzu
        4. https://www.amazon.com/Tao-Te-Ching-Laozi/dp/014044131X

      4. Unicorn Closer Mastermind – Josh Lyons
        5. https://www.instagram.com/joshlions.sales/

      5. Gym Launch (Alex Hormozi’s former company)
        6. https://gymlaunch.com/

         

        Timestamps:

        02:16 Josh Lyons Origin Story
        03:56 Why Scripts Fail
        07:00 Four Sales Agreements
        09:24 Stop Getting Shopped
        16:47 Becoming More to Earn More
        19:49 Self Actualized Selling
        24:14 Inner Mastery Checklist
        27:27 Scarcity and Performance Anxiety
        29:19 Income Ceilings and Father Figures
        33:06 Finding Mentors Online
        33:51 Law of Incongruence
        35:11 Teaching Leadership Detachment
        38:45 Negotiation Power Identity
        41:40 Handling Prospect Tests
        44:17 Unicorn Closer Definition
        52:06 Quickfire Wisdom Round
        56:12 Mindful Closing Reflection



        Let’s Connect!:

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        REAL ESTATE SALES https://www.coxengroup.com/ 

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        JOIN OUR BROKERAGE https://www.joinmagenta.realestate/

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        The Mindful AgentBy Michael Coxen
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