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In this podcast, Dr. Robbie Woelkers reveals the biggest mistake clinic owners make when expanding to multiple locations and shares the exact “max clinic potential” formula that can add $42K+ in monthly profit without opening another location.

[0:00] - The #1 clinic expansion mistake costing owners thousands

[0:50] - What is “max clinic potential” and why it matters

[2:17] - The square footage formula for calculating capacity

[4:11] - Real examples: 1500 vs 2500 sq ft clinic calculations

[6:05] - How many providers can you actually fit?

[8:00] - The admin-to-visit ratio you need to know

[9:21] - Case study: $140K revenue potential without expansion

[10:43] - Proper hiring sequence for new locations

[12:37] - The “protection” and “prosperity” levels explained

[13:32] - Action steps for multi-location owners

What You’ll Learn:

1. The exact square footage formulas for 40, 50, and 60-hour work weeks
2. How “cannibalization” is killing your expansion profits
3. Why one admin can only handle 110 visits per week
4. The hiring sequence that protects profitability
5. Real math: $20K revenue vs $13K expenses per provider

Before opening location #4, make sure locations #1-3 are at maximum capacity. Most owners discover they’re sitting on $42K+ in untapped monthly profit.