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Stop Outsourcing Your Sales & Marketing to Gatekeepers Like Google (Thinks Out Loud Episode 257) – Headlines and Show Notes

Google, Facebook, Amazon, and others are starting to face a fair bit of scrutiny over whether they have too much power in the lives of consumers and companies. That's probably for the best. But, regardless of how the various investigations unfold, it's worth asking whether you could do more to ensure Google is good for your business too. And the single biggest way to do that is to stop outsourcing your sales & marketing to Google – and to every other gatekeeper too.

How can you do that? Well, the latest episode of Thinks Out Loud takes a look at the actions taken by gatekeepers over the last couple of years and how you can use these technology giants to help, not harm, your company's sales and marketing.

Want to learn more? Here are the show notes for you:

Relevant Links:

* More Than Half the Nation’s State Attorneys General Could Sign on to Antitrust Inquiry Against Google

* Why Google is the Beast That Scares Your Industry's 800-lb. Gorilla (Thinks Out Loud Episode 238)

* Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)

* How to Compete With Amazon (and Expedia and Google and…) (Thinks Out Loud Episode 221)

* In Digital, Is Google Your Enemy? (Thinks Out Loud Episode 249)

* Mobile, Millennials, and…Moms? (Thinks Out Loud Episode 256)

* How Worried Are You About Google Next Year? (Thinks Out Loud Episode 255)

* Why Verizon Selling Tumblr Should Make Marketers Very, Very Happy (Thinks Out Loud Episode 254)

* Quick "Verizon Sells Tumblr to WordPress" Follow-up

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