In this episode of Breakthrough Innovation, we’re joined by Lee Russel — AI strategist, bestselling author of Minimal Viable Launch, and builder of systems that generate real ROI, not just buzzwords.

Lee brings a refreshing, pragmatic approach to AI. He’s not here to sell hype — he’s here to talk about what’s actually working in the real world. If you're wondering how to use AI without wasting time, money, or credibility, this one’s for you.

💥 The 80–90% failure rate in AI pilots — and what the winners are doing differently

🧠 Why AI is an accelerant for experts, not a replacement for them

⚠️ Why outsourcing your thinking to AI is a dangerous trap

🤖 How to use AI for high-touch customer experiences at scale

📉 What businesses still don’t see coming: shifting customer expectations

This episode cuts through the noise and lays out a practical path forward for leaders ready to innovate intelligently.

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