Gal Ko, founder of Podstar, is on the show today to discuss founder-led marketing and why podcasting is becoming one of the most powerful authority-building tools for entrepreneurs and B2B founders.

We explore how founders can grow visibility, credibility, and inbound opportunities without constantly creating more social media content. Gal shares how strategic podcast guesting helps founders position themselves as industry leaders, build trust faster, and turn conversations into real business growth.

If you’re tired of chasing algorithms and want a smarter, sustainable marketing strategy, this episode breaks down how podcasting can become your highest-leverage channel in 2026 and beyond.

In this episode, we cover:

• What founder-led marketing actually means (and why it works)

• Podcast guesting as a growth and authority strategy

• How to build thought leadership without burnout

• Why long-form conversations convert better than short-form content

• Turning visibility into real business opportunities

• The future of podcast marketing for founders and creators

Perfect for entrepreneurs, creators, marketers, and business owners looking to grow authority through authentic conversations instead of constant posting.

Click here to learn more about PodStar.

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