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Stop posting tips nobody acts on. (with Hailey Rowe)
If you know you should be showing up more but freeze every time you sit down to post, this episode is going to feel like a relief. I sat down with business coach Hailey Rowe, who helps health coaches and practitioners simplify their marketing, to talk through which platforms actually matter and what to post so people do more than scroll past.
Here's what most of us get wrong. We post the helpful, surface-level stuff (five tips to drink more water) and then wonder why nobody books. The content that actually moves people speaks to the hesitation or the belief that's keeping them stuck, and it always points somewhere next. Hailey walks through exactly how to do that without sounding like a salesperson.
In this episode, Hailey and I get into the posts that start real conversations, how to handle the DMs after someone raises their hand, and the one platform most practitioners are completely overlooking.
- The kind of post that gets someone to actually raise their hand, and why "five tips" content usually falls flat
- Hailey's simple way to move from a DM into a discovery call without the pushy feeling
- Why LinkedIn might be the most underrated platform for practitioners, especially for finding referral partners
- How to write an Instagram bio that makes the right person stop in three seconds
- How to choose your platforms on purpose instead of trying to be everywhere at once
Connect with Hailey Rowe
Free gift, The 5 Posts to Book Your Next 10 Discovery Calls: https://aslvcalgonwzyy.krtra.com/t/oiOkT7MEmjYf
Free client attraction consult: https://aslvcalgonwzyy.krtra.com/t/f8Ze69oa7FZa
Free networking community (The Marketing Hub): https://www.facebook.com/groups/themarketinghubgroup
Instagram: @hailey_rowe
LinkedIn: linkedin.com/in/haileyr
💬 Let's Connect
If this got you thinking about the systems running underneath all that content, come find me. Send me a DM at @nicole.leadbetterhq and tell me what you're working on.
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
- The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
- The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
- Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
- AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
View all episodes
By Nicole Harlow: Brand and Marketing Strategist for Health-Based BusinessesIf you know you should be showing up more but freeze every time you sit down to post, this episode is going to feel like a relief. I sat down with business coach Hailey Rowe, who helps health coaches and practitioners simplify their marketing, to talk through which platforms actually matter and what to post so people do more than scroll past.
Here's what most of us get wrong. We post the helpful, surface-level stuff (five tips to drink more water) and then wonder why nobody books. The content that actually moves people speaks to the hesitation or the belief that's keeping them stuck, and it always points somewhere next. Hailey walks through exactly how to do that without sounding like a salesperson.
In this episode, Hailey and I get into the posts that start real conversations, how to handle the DMs after someone raises their hand, and the one platform most practitioners are completely overlooking.
- The kind of post that gets someone to actually raise their hand, and why "five tips" content usually falls flat
- Hailey's simple way to move from a DM into a discovery call without the pushy feeling
- Why LinkedIn might be the most underrated platform for practitioners, especially for finding referral partners
- How to write an Instagram bio that makes the right person stop in three seconds
- How to choose your platforms on purpose instead of trying to be everywhere at once
Connect with Hailey Rowe
Free gift, The 5 Posts to Book Your Next 10 Discovery Calls: https://aslvcalgonwzyy.krtra.com/t/oiOkT7MEmjYf
Free client attraction consult: https://aslvcalgonwzyy.krtra.com/t/f8Ze69oa7FZa
Free networking community (The Marketing Hub): https://www.facebook.com/groups/themarketinghubgroup
Instagram: @hailey_rowe
LinkedIn: linkedin.com/in/haileyr
💬 Let's Connect
If this got you thinking about the systems running underneath all that content, come find me. Send me a DM at @nicole.leadbetterhq and tell me what you're working on.
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
- The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
- The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
- Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
- AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...