Fuel The Flow

Stop Posting Without a Game Plan on Instagram | DM Automation Strategy ft. Michelle Gifford


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Feeling stuck with your Instagram growth? If you're posting content but not getting clients, you're missing a key part of the strategy. In this episode, expert Michelle Gifford breaks down her 3-2-1 "Attract, Nurture, Sell" content method. You'll learn how to get coaching clients from Instagram using a clear system, moving beyond just likes and saves to actually convert followers into clients using DM automation.

RESOURCES MENTIONED:

Automate Your DMs with ManyChat Still manually answering the same DMs every day? Let automation do the work. I use ManyChat to save hours and focus on real coaching. → https://manychat.partnerlinks.io/rdusc38lput5-wki14

👇 Your All-in-One Content Hub:

Wellness Vault Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own. Start your 7-day free trial and reclaim your time → https://wellnessvault.com/

MEET OUR GUEST 

This week, Valerie is joined by Michelle Gifford, THE social media expert who helps business owners message and market their business. Find more from Michelle here:

  • Website: https://iammichellegifford.com/
  • Instagram: https://www.instagram.com/iammichellegifford/
  • YouTube: https://www.youtube.com/@MichelleGifford

WHAT YOU'LL DISCOVER IN THIS EPISODE:

  • The 3-2-1 "Attract, Nurture, Sell" content framework.
  • Why "Attraction" content (shares, reposts) is more valuable than "Nurture" content (saves).
  • How to use DM automation (like ManyChat) to get followers onto your email list.
  • What to look for in your Instagram analytics (Hint: It's non-follower reach).
  • The secret to writing an Instagram bio that converts (and why "lover of cats" doesn't work).
  • Business vs. Creator Accounts: Which is right for you?
  • The real reason using links in your stories kills your engagement.

MEMORABLE QUOTE: 

"Your bio isn't about you... It is just a really mini resume to let people know if they should follow you or not. If it's not clear what you do or how you serve that person specifically, then you're not going to get a follow." - Michelle Gifford

MORE FROM THE PODCAST:

  • Fuel The Flow Full Episodes: https://www.youtube.com/playlist?list=PLd8ZHsfhiikkdpBAs489w1XfOd3cAhwkd
  • Fuel The Flow Short Clips: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmK95ykcFuSAuqf9li03Gv5
  • Fuel The Flow YouTube Shorts: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmlv5GtLinn3qLC7qc9BobP

ABOUT VALERIE 

Valerie Feghali is a physical therapist turned software CEO, business coach, and founder of Wellness Vault. She knows the struggle of burnout firsthand, remembering the nights spent working until 2 a.m., exhausted by client work and frustrated that her dream career was turning into a nightmare. That experience became her mission: to empower fellow health and wellness coaches to escape the same exhausting cycle. Through the Fuel The Flow podcast and her done-for-you resources, she gives coaches the strategies and tools they need to scale their income and impact, without sacrificing their lives to do it.

CONNECT WITH VALERIE

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Fuel The FlowBy Valerie Feghali