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Stop Preparing and Start Building: What Women Get Wrong About Starting a Business
You've been reading the books. Taking the courses. Telling yourself you'll start when you know enough, when the timing is right, when you feel ready. But what if all that preparation is actually what's keeping you stuck?
In this episode, I talk with Virginia Frischkorn , a serial entrepreneur who started her first company at 24 without a plan, without knowing what she was doing, and built it into one of the top 50 event planning companies in the world. She then ran four businesses at once, lost her father overnight, and had to completely rethink what she was building and why.
Virginia and I get into the real stuff, what it actually takes to go from idea to action, how she scaled from $500K to $5M events using systems and documentation, and why the "overnight success" you see on LinkedIn is almost always years of quiet, unglamorous work.
What you'll get from this episode:
- Why "just start" is real advice, not a cliché, and what it actually looks like in practice
- How systems and documentation took Virginia from trading time for money to scaling her business
- The relationship-building strategy that helped her cultivate a pipeline of referrals
- Why everything takes longer than you think, and why that's not a reason to wait
- How losing her father forced her to ask the question most of us avoid: Why am I building this?
About Virginia Frischkorn:Virginia is the founder of Party Trick, a platform that helps people plan gatherings by telling them what to do, when to do it, and how to do it. Before Party Trick, she built a luxury event production company recognized by Vogue and Martha Stewart, and scaled from boutique weddings to multi-million dollar brand activations. She's a mom of two, splits her time between Aspen and New York, and gets up at 3:30 AM to build software because she believes connection is what matters most.
Connect with Virginia:Party Trick: https://partytrick.com
LinkedIn: https://www.linkedin.com/in/virginiatfrischkorn/
Book mentioned: The Mom Test by Rob Fitzpatrick: https://www.momtestbook.com/
Connect with Limor:Website: https://limorbergman.com/podcast/LinkedIn: https://www.linkedin.com/in/limorbergman/Substack: https://limorbergman.substack.com
YouTube: https://www.youtube.com/@LimorBergman
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By Limor Bergman GrossYou've been reading the books. Taking the courses. Telling yourself you'll start when you know enough, when the timing is right, when you feel ready. But what if all that preparation is actually what's keeping you stuck?
In this episode, I talk with Virginia Frischkorn , a serial entrepreneur who started her first company at 24 without a plan, without knowing what she was doing, and built it into one of the top 50 event planning companies in the world. She then ran four businesses at once, lost her father overnight, and had to completely rethink what she was building and why.
Virginia and I get into the real stuff, what it actually takes to go from idea to action, how she scaled from $500K to $5M events using systems and documentation, and why the "overnight success" you see on LinkedIn is almost always years of quiet, unglamorous work.
What you'll get from this episode:
- Why "just start" is real advice, not a cliché, and what it actually looks like in practice
- How systems and documentation took Virginia from trading time for money to scaling her business
- The relationship-building strategy that helped her cultivate a pipeline of referrals
- Why everything takes longer than you think, and why that's not a reason to wait
- How losing her father forced her to ask the question most of us avoid: Why am I building this?
About Virginia Frischkorn:Virginia is the founder of Party Trick, a platform that helps people plan gatherings by telling them what to do, when to do it, and how to do it. Before Party Trick, she built a luxury event production company recognized by Vogue and Martha Stewart, and scaled from boutique weddings to multi-million dollar brand activations. She's a mom of two, splits her time between Aspen and New York, and gets up at 3:30 AM to build software because she believes connection is what matters most.
Connect with Virginia:Party Trick: https://partytrick.com
LinkedIn: https://www.linkedin.com/in/virginiatfrischkorn/
Book mentioned: The Mom Test by Rob Fitzpatrick: https://www.momtestbook.com/
Connect with Limor:Website: https://limorbergman.com/podcast/LinkedIn: https://www.linkedin.com/in/limorbergman/Substack: https://limorbergman.substack.com
YouTube: https://www.youtube.com/@LimorBergman