You read that headline correctly but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage with them there and share out content that ultimately leads back to the station website so that traffic can be monetized. Once you have visitors on your website, where you want them, why send them back to social media?

We advocate using the properties you rent (social media) to drive the properties you own, like your website, newsletter, stream, etc.

For more detailed show notes on today's episode, including a list of what to take away from your website right now, please visit https://www.skyrocketradio.com/blog/stop-promoting-social-media-channels-on-your-website.

Need help with your website?  Reach out to us here: https://www.skyrocketradio.com/contact.