Paid Estimates for Contractors with Marti Amos

Marti reveals paid estimates for contractors strategy: charge $500-$5K upfront instead of free quoting.

PAID ESTIMATES RESULTS:

Leon (Melbourne):

7 out of 7 deals signed

Started $1,500 → raised $3K

Hayden (Wellington):

7 months no work

60 days → $4.1M landed

Paid for every estimate

WHAT TO CHARGE:

$500-$5K action plans

$8-25K feasibility studies

GOLDEN RATIO:

20% gross margin (minimum)

8-12% overhead + salary (ideal 10%)

10% net profit (owner)

Example: $5M × 20% = $1M

- $500K overhead = $500K profit

Impact: 17% → 21% = $200K extra

REVERSE ENGINEER:

Want $500K net profit?

→Calculate jobs needed

→Figure margin required

→Determine leads needed

→Set marketing budget

MARKETING WHILE BOOKED:

Mistake: Stop when full

Better:→Keep marketing→5 leads come in→Choose ideal client→Price at 21%→Win it→Raise floor to 21-22%

"He who has options has power"

BUYER PSYCHOLOGY:

You: 8 months out

Competitor: starts next week

They want YOU

FIVE CONCERNS:

- Budget

- Timeliness

- Communication

- Trust

- Quality

Show to prospects:

- Case studies

- Team members

- Video testimonials

- Systems proof

BIGGEST CHALLENGES:

#1 Numbers (understand them)

#2 Pricing (reverse engineer with paid estimates)

#3 Marketing (not just word of mouth)

COACHING PILLARS:

1. Plug-and-play content

2. 41 coaches (monthly one-on-one)

3. Specialist coaches (members who graduated)

TRACK RECORD:

3,200 builders

22 years

700 active members

theprofessionalbuilder.com

#paidestimatesforcontractors #professionalbuilder #buildercoaching