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Stop Raising Your Prices & Meet Your Audience Where They Are Instead w/ Cassidy Handle
Most of the online business world will tell you to raise your prices, niche down fast, and stack your offers with bonuses until they're impossible to resist.
Cass did the opposite... and it got her booked out almost immediately.
In this episode, I'm sitting down with Cassidy Handle, copywriter, email marketing strategist, and founder of The Copywriting Mama, to talk about why she lowered her prices, ditched the "more is more" mentality, and built a client roster full of long-term retainer relationships instead of chasing the next big sale.
We get into the messy, honest stuff like why your messaging might be attracting the wrong clients, what it really means to over-deliver, and why posting about your clients on Threads might be costing you more than you think.
If you've ever felt pressure to charge more, do more, or grow faster than actually feels good, this one is for you.
👉 In This Episode, You’ll Learn:
- Why Cass lowered her prices and how it immediately filled her roster
- The difference between client lifetime value vs. one-time transaction thinking
- Why over-delivering with bonuses can actually hurt you (and your clients)
- How to know if your messaging is attracting the wrong people
- Why brand messaging should come before website copy (and brand strategy before design)
- When you're actually ready to invest in email marketing support
- The smart way to build your email list without a bloated freebie strategy
- Why integrity and restraint online will protect your reputation and your business
🎧 Tune in for a refreshingly honest conversation about building a business that actually feels good to run — slower, simpler, and way more sustainable than the internet would have you believe.
🔗 Links & Resources:
➡️ Follow Cass on Instagram @thecopywritingmama
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat
The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.
If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!
Get started here!
Book Your Stand Out Brand Strategy Session Today!
In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.
Book Your Session Here
Promo Code: SFBPOD
View all episodes
By Morgan Specht | Brand Strategist & DesignerMost of the online business world will tell you to raise your prices, niche down fast, and stack your offers with bonuses until they're impossible to resist.
Cass did the opposite... and it got her booked out almost immediately.
In this episode, I'm sitting down with Cassidy Handle, copywriter, email marketing strategist, and founder of The Copywriting Mama, to talk about why she lowered her prices, ditched the "more is more" mentality, and built a client roster full of long-term retainer relationships instead of chasing the next big sale.
We get into the messy, honest stuff like why your messaging might be attracting the wrong clients, what it really means to over-deliver, and why posting about your clients on Threads might be costing you more than you think.
If you've ever felt pressure to charge more, do more, or grow faster than actually feels good, this one is for you.
👉 In This Episode, You’ll Learn:
- Why Cass lowered her prices and how it immediately filled her roster
- The difference between client lifetime value vs. one-time transaction thinking
- Why over-delivering with bonuses can actually hurt you (and your clients)
- How to know if your messaging is attracting the wrong people
- Why brand messaging should come before website copy (and brand strategy before design)
- When you're actually ready to invest in email marketing support
- The smart way to build your email list without a bloated freebie strategy
- Why integrity and restraint online will protect your reputation and your business
🎧 Tune in for a refreshingly honest conversation about building a business that actually feels good to run — slower, simpler, and way more sustainable than the internet would have you believe.
🔗 Links & Resources:
➡️ Follow Cass on Instagram @thecopywritingmama
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat
The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.
If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!
Get started here!
Book Your Stand Out Brand Strategy Session Today!
In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.
Book Your Session Here
Promo Code: SFBPOD