In simplest terms, successfully managing (and growing) any membership organization boils down to two key objectives. 

Member acquisition. And member retention.

While many membership professionals focus their growth strategies on luring new members into the fold, the bigger and more urgent challenge that most organizations face today is churn – i.e., the unhappy outflow of members who for whatever reason decide their needs have not been adequately met.

Achieving growth is not only about attracting new members, it is also about keeping existing members.  In the last decade there has been a steady decrease of  members.

Member retention is not a simple equation. It's a personalized approach to building a better relationship with each of your members. It's about providing them the value they are seeking and solving the problems they thought you could help with

A Look at Rotary membership today!

Social media has revolutionized the way we connect with our friends, family and acquaintances in our network. Through their pictures and online posts, we can tap into their likes and dislikes, which effectively can have an impact on you. It has become a portal of advocacy - a way to get the word out, and often, we even see viral trends.

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. While many people access social media through smartphone apps, this communication tool started with computers, and social media can refer to any internet communication tool that allows Rotary Clubs to broadly share content and engage with the public.

A positive attitude is mental outlook of optimism and of expecting good things to happen. ... A positive attitude can affect your club favorably in all areas. Members with a positive outlook, view life, challenges, and the situations they go through, with confidence and are sure they can deal with them.

Motivation is the reason for a Rotarian's actions, willingness and goals. Motivation is derived from the word motive which is defined as a need that requires satisfaction. These needs could be wants or desires that are acquired through influence of club culture, lifestyle, etc. or generally innate. Motivation is one's direction to behavior, or what causes a member to want to repeat a behavior, a set of force that acts behind the motives.

Rotarians feel more comfortable expressing concerns and needs, which leads to more effective communication. Team building can help your members get on the same page, work together, and increase their motivation to complete tasks in a timely manner. In other words, productivity can rise.

Leadership is not an inborn trait. Members are not born with unique leadership abilities, members learn to be leaders. It is a series of tools that one can develop through reading, observing, and practicing. Everyone needs to study leadership.