Denny Krahe Running Man

Denny Krahe Running Man has been a sports fan his entire life. Whatever the season was, Denny was playing that sport. No matter what sport he was playing he was going to be a professional baseball, basketball or football. Around the age of 12 or so, Denny came to a realization that playing professional sports may not have been a realistic dream.

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He did still want to be around sports because he had a passion for sports. As he grew older and made the decision to go to college, he ended up attending the athletic training program at Florida Southern College. His goal was to work for a professional hockey team. THAT’S AWESOME!

Denny moved from Michigan to Florida to go to school and he jokingly mentioned that was probably one of the smartest moves he could have made because hockey isn’t exactly big in Florida. Denny met his wife and started a personal training business.

Although he enjoyed the training business and got along great with his clients, it just didn’t scratch his itch for wanting to be more involved in sports. He has always enjoyed running, but didn’t really know how to work in the running industry so he made it up himself. He started a blog and then eventually, a podcast.

If you want to learn more about or connect with Denny Krahe Running Man, check out his links below and remember he welcomes all questions, comments and inquiries! Don’t forget to mention you heard about Denny on Stop Riding the Pine:-)

Diz Runs Website

Diz Runs on YouTube

Diz Runs on Instagram

Diz Runs on Pinterest

Diz Runs Podcast

Diz Runs Tribe on Facebook

Diz Runs on Twitter

Special Mentions:

(iTunes Shout Out) Defeat the Drama

Thank you to Alexis Ayala, host of the Friends and Family podcast, for providing the intro for this episode.

Here are the highlights of my conversation with Denny Krahe Running Man if you are in a hurry:

* Who is Denny Krahe Running Man? (3:00 Mark)

* Denny gives the background on his podcast. (7:30 Mark)

* What is one of the main areas entrepreneurs should focus on? (8:15 Mark)

* What else does Denny like to do besides running? (14:00 Mark)

* Cool tips to stay in shape when you work on the computer all day at home. (17:24 Mark)

* What was Denny Krahe’s break away moment? (20:14 Mark)

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Daniel Maw Co-Founder Hacksaw Studio

Daniel Maw Co-Founder Hacksaw Studio had a punt on what course to take in college and liked web design and development and carried it on to university. He did two years and went out for a year in the industry – a sandwich course – as a paid intern and return for graduating year. It was his sandwich year in which Hacksaw began. It provided Daniel with real world experience.

Daniel is the Development Director for Hacksaw Studio. He calls himself the parent of the developing children. He oversees the developers as they make these amazing designs come into a working product.

Daniel Maw and Organizing Team  Workflow

Hacksaw has restructured their studio. During growth they looked at who they needed to communicate with the most. Who would they be asking the most questions of. At first there was lots of yelling from one end of the room to the other and lots of walking around. As employees were added they changed things around.

Designers are on one side of the room and the developers are on the other but that actually just means looking around a screen to chat.

Daniel’s favorite way to chat is getting people out of the office. he frequently takes workers into separate rooms and throwing things out on a table. They draw it out on paper and get down to how to make a project move forward.

Daniel makes sure his employees have the right tools for the jobs. Not just software or technical but also for communication efficiency. He loves Boomerang for their office email communications.

Daniel and Hacksaw love to use Slack as a great way to get around emails and works well on mobile devices. You can avoid the email trail and trying to find specific messages.

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Daniel’s favorite projects are on-line and off-line both. They needed to develop an interior design look to a huge outdoor display. it was fun as they put it together with their website.

For a local brewery they re-branded, created labels, cans and t-shirts for their client. For Daniel that is his favorite type of project when they are involved in so much.

Daniel and Hacksaw are an international award-winning Top 40 agency as chosen by a creative UK magazine.

Daniel Maw – You Have to Sell Yourself

There are so many design and development companies today and you have to stand out because they are doing a great job. You have to sell yourself. You have proven you can do the work but you have got to gel. You must grow and flourish into a great business relationship.

The better the relationship the better the end project. The better the relationship the more frank you can be with them. You can throw ideas and if they have an idea but you need to tweak it, it’s still their idea but you have the relationship to pitch it in a different way that makes it work for the client. Daniel says twisting the idea with experience and knowledge is the big tipping point that gels business relationships.

If you want to learn more about or connect with Daniel Maw Co-Founder Hacksaw Studio, check out his links below and remember he welcomes all questions, comments and inquiries! Don’t forget to mention you heard about Daniel on Stop Riding the Pine:-)

Hacksaw Studio Website

Daniel Maw and Hacksaw on Facebook

Daniel Maw on Twitter

Hacksaw on Twitter

Luis Congdon Network with Your Heroes

Before Luis Congdon Network with Your Heroes discovered his passion for podcasting, he worked for a large research group teaching and educating married couples at or below the poverty line with children. He focused on what makes a marriage successful using prior research from the University of Washington. Luis looked at how that education affected the parents and how it trickled down to impoverished children. Luis loved the job and all of the families he worked with. After 2.5 years his dream job ended. He struggled to find something as fulfilling and avoid the 9 to 5 grind.

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He decided to take the crazy leap into entrepreneurship with no background in business. His only prior business experience was selling products through a magazine for points to purchase things like video games.

Luis Congdon decided to sell relationship coaching. He was not very successful and he was just getting by in Seattle. He had a conversation with a woman and she said to start a podcast and interview celebrities in his niche.  Luis admits he didn’t know the first thing about podcasting but a light had gone off. He went home and started contacting renowned therapists and doctors that had been on Oprah and Dr. Phil. These were all the big names in his niche.

His email campaign was not successful so Luis did what he always does and looked for what he was missing or not doing. It’s Luis’s belief that if what you want is not happening it’s because your mindset is off or you’re not doing something right. Two things you can change and change the result.

Luis looked at his email letter closer to see what was missing. he crafted a new letter to Dr.’s Hendrix that had been on Oprah 5 times. In that letter and subsequent ones, he changed his message to reflect how those he was contacting had affected him and what it meant to him. Luis received overwhelming yes responses.

Funny thing here, Luis did not have a podcast or website or social media yet! He didn’t even know what a podcast was. He quickly googled how to record a Skype call and recorded his first show. Luis went through the process from editing to the final product and now podcasting is his full-time occupation.

Luis Congdon on Kharma

In western culture we interpret that to mean what goes around comes back around. In Buddhism it means a footprint. Luis was born in Medellin, Colombia in the dark times. His mom was a drug addict and his dad left when he was born. His mother was murdered when he was 5 and he was homeless for several years until being adopted into the US. His US parents would divorce but they were still amazing parents. Through his work with couples, Luis realizes that sometimes divorce is the right thing to do and he thinks it was for his parents. He has had a lot of demons to work through from the footprints of his childhood.

Number One Entrepreneurial Tip

If you are getting asked something repeatedly:

* It means people think you are an expert in it;

* it means there is a market for it, and;

* You don’t always have to answer the question, you can create a product to serve more people and solve their problem.

If you want to learn more about or connect with Luis Congdon Network with Your Heroes, check out his links below and remember he welcomes all questions, comments and inquiries! Don’t forget to mention you heard about Luis on Stop Riding the Pine:-)

Luis Congdon Podcasters Secret Weapon Website

Judy Robinett The Ultimate Power Connector

Judy Robinett – The Ultimate Power Connector hails from Franklin, Idaho, the high school where Napoleon Dynamite was filmed, population 600. She grew up shy and bullied but worked her way through college to Fortune 500 company employment and eventually the stage of MIT.

While giving a speech there, she was handed a Wall Street Journal which she read on her flight home. An article about how to become financially independent in the US caught her eye which said there were 5 ways and the last one said start a business. She took a sizable SBA loan and started a restaurant. She immediately found out how hard it was to start a business. On the verge of bankruptcy, Judy sat in her attorney’s office and he shared these words of wisdom: they can break you but they can’t eat you.

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Her journey led her to discover the world of start-ups. She became the CEO of a small bio-tech public company and worked with  the Skull Candies CEO founder when he was broke and needed funding. Judy became enamored with the start-up world. She sits on the boards and helps them find funding.

Judy Robinett – Tips for a Start-up

Judy Robinett The Ultimate Power Connector says her number one tip for success is identifying your ideal customer. You must validate you have a customer that will pay. You have to get out from behind the desk to and go meet with potential customers.

There are a thousand incubators for them. Go to co-working spaces and seek advice. There are people that are happy to help you. In the US there is the Small Business Development Corp. SBDC and every county in the US has one of these groups. Colleges and Universities have these communities as well.

Judy says there are two reasons a start-up fails. Number one is lack of a customer and number two is lack of funding. She fields calls all day from people seeking funding and when asked if they have sales and the answer is no, Judy says that is a mistake.

What a Successful Start-Up Has

Judy says you need a good management team. In the case of individuals, she looks at the executive summary and looks for three things:

* Have they done their research and know their ideal customer and proof of the concept that it will work;

* Create a product, and;

* Outside money that shows you are vetted.

Investors are frantically looking for successful start-ups and when they see someone else has money in they are fearful of FOMO’s – fear of missing out. The ROI for a successful start-up is over 21% and has been for 2 years and that is a lot better than a CD or savings account. There is no lack of money for start-ups.

Credit Suisse predicts by 2019 global private wealth is 376 trillion!

The funding is competitive. In a year a VC sees 5000 proposals. It’s critical to have concise, compelling pitch-deck and you focus on what your investors need and not on how wonderful your kool-aid is. The first thing they will look at is ROI and how they will get their money back.

If you want to learn more about or connect with Judy Robinett The Ultimate Power Connector, check out her links below and remember she welcomes all questions, comments and inquiries! Don’t forget to mention you heard about Judy on Stop Riding the Pine:-)

Judy Robinett Website

Connect with Judy Robinett on LinkedIn

Judy Robi...

Tom Schwab The Online Business Accelerator

Surprisingly the first job Tom Schwab the Online Business Accelerator held out of college was running a nuclear power plant! He sees the world from an engineer’s perspective. Tom sees there are problems to be solved and wants to know how can we build better engines and that is how he builds all of his businesses. Great online businesses can be built anywhere and the fuel to run your online engine is content.

How does Tom filter through all of the online noise for effective marketing? Tom says not to find your answer online but rather find the oldest business owner you know and ask them for their advice.

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The foundations that our grandparents and great-grandparents built successful business on was trust and value. Those same strategies are successful today. Now look at which tools in the modern age will work for you. Think about where your customers are and how to connect, communicate and serve them.

Pick your tools with what works best for you. Use a lot and measure what works best. A good blog will convert readers to leads at about 1-2%.

For instance, Tom had a client that had a great story to tell. Tom wanted to get him on a podcast to drive business to his website. Tom was blown away that his client’s conversion rate was 25-50% better than with blogs! For every 4 people that came to the website, anywhere from 1-3 were filling out a form or engaging with him.

The strategy is how to get on a podcast and talk to your ideal customers. How can you tell your story? How can you get them to know, like and trust you? How can you give them reasons to come back to your website and engage you?

There is no greater return on investment than taking listeners and turning them into leads. – Tom Schwab

What Makes Tom Schwab an Expert?

The legal definition is someone by virtue of their education, experience and training who knows more than the average person. Tom Schwab The Online Business Accelerator is not the only expert, he is just one.

You have three types. The first are those with degrees like PhD’s.  The people are hard to relate to and generally do not do well on podcasts.

The second is the veteran. The veteran is the person who has been through it all with the wounds and the stories to go with their experiences. Veterans tend to do great on podcasts.

The third type is the Sherpa. They are going through and experiencing it right now. They have the same challenges and the questions that their listeners do. Even though you are working through this you are an expert and you need to share your experiences and questions with others. What is ordinary to you is amazing to others.

Tom Schwab encourages everyone to be interviewed on podcasts and share what you know. Just by being a guest on Stop Riding the Pine, Tom has become an expert to the listeners because Jaime Jay views Tom as an expert. Tom says his goal on every podcast is to make the host look like a genius for having him on. It’s of great value for interviewer and host alike.

If you want to learn more about or connect with Tom Schwab The Online Business Accelerator, check out his links below and remember he welcomes all questions, comments and inquiries! Don’t forget to mention you heard about Tom on Stop Riding the Pine:-)

Tom Schwab’s Website

Connect with Tom Schwab on LinkedIn

Matthew Pollard The Rapid Growth Guy

Matthew Pollard came to Austin TX and the US via Melbourne, Australia where he had been wildly successful in outbound sales. So successful that he had built 5 multi-million dollar businesses before he was 30! He grew tired of running a staff of 50 plus and decided to focus on inbound sales.  His drive came from the building of the businesses and not the running of them. Matthew Pollard the Rapid Growth Guy, found his passion was to help others build rapid growth companies rather than build them for himself.

Within the last 12 months Matthew has launched his website and achieved International Sales Blogger Hall of Fame status, launched his Twitter and is now the number 43 rated business coach to follow and his podcast Better Business Coach reached New and Noteworthy within 24 hours on three continents in audio and video format.

Matthew is motivated by what he loves and not by money. Seeing others succeed through his rapid growth strategies is what gets him up in the morning.

Matthew Pollard – Define What Success Means to You

Matthew has his clients write down three measurable and time-based business goals and three personal goals with one being incredibly selfish because that is that one that is going to drive you.

Then summarize your goals in 250 words including why it is important to you. This is where you will discover what is truly important and what you only thought was important. This is vital to your success according to Matthew Pollard the Rapid Growth Guy.

Having your goals quick and easy to read is absolutely vital. – Matthew Pollard

 

Overcoming Obstacles – Matthew Pollard

Matthew Pollard shares how he breaks his barrier for reading and writing. Matthew had a reading and writing speed of 6th grade when he graduated high school. To overcome his reading difficulties, he listens to 3 audio books and 30 podcasts per week. Matthew writes a huge amount of content and uses a text to voice technology to review it to overcome his inhibitors. If Matthew can overcome his reading and writing difficulties, he says anyone can overcome their own difficulties.

Matthew lost his first job out of high school right before the 3 week Christmas Holiday. The only job he could find was a challenging commission only sales job. Matthew was highly introverted but his back was to a wall and he needed to make money. He knocked on 93 doors before making his first sale. When he realized he had to do it all over again the next day he had an epiphany that he was in charge of his own destiny.

Over the next 6 weeks, Matthew Pollard, the Rapid Growth Guy used YouTube to learn every step to a sale. Matthew become the number one sales performer in the number one sales and marketing company in the southern hemisphere in that 6 weeks.

Matthew says to stop making excuses because you are not gifted. Sales is not a gift, it’s a learnable skill. Marketing is not a gift it is a learnable skill. Knowing what you want in life isn’t something that you have been blessed with, it takes work. We all have skills that we are stronger in. We should not make excuses for our weaknesses, we should just go out and acquire them.

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If you want to learn more about or connect with Matthew Pollard, The Rapid Growth Guy, check out his links below and remember he welcomes all questions, comments and inquiries! Don’t forget to mention you heard about Matthew Pollard on Stop Riding the Pine:-)

Jonathan Rivera The Podcast Factory

It wasn’t always about podcasting for Jonathan Rivera the Podcast Factory founder. Jonathan was super cool about coming on the show a second time due to a technical glitch. What a great sport. He quickly picked up the pieces to let the Opiners know more about him. He started out as a good boy should by getting a trade. He was an electrician for nearly ten years. He wanted a change and moved into the real estate market where he made a lot of money and lossed a lot of money.

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He had a couple years where he was feeling bad about himself and then he luckily discovered podcasting that allowed him to build a better foundation for his business. Nowadays, he is working the four-hour work week on his rental business. He now has time to do some other things and he’s giving back to the community in the form of podcasting.

Jonathan has been so fortunate to have good people in his life. He wants to know how he can do more, not only in this lifetime, but after he leaves this life.

After a coaching session earlier in the week, Jonathan was able to really think about where he was in his life right now. He was eager to talk about his podcasting. He currently has three shows in which he is the executive producer for and another two that are in production.

He really enjoys bringing shows to life and the guys in his network. He thought he might have the white label production house on the back end to earn money, and it does, but his true passion is creating the shows and launching them. His friend and mentor, Darin Persinger, who co-hosts The Making Agents Rich Show, gave him a kick in the ass when he was screwing up. He said that he needed to focus on his real estate business when he got sidetracked messing around with social media. After refocusing, he quickly built up the business.

Another good friend and Ben Settle, host of the The Antipreneur Show, is one of the world’s best email copy writers. Jonathan said he used to not make much money online at all. After getting a sample of Ben’s email newsletter, Jonathan made $1,100 in one week. He took this immediate success to heart and purchased more tools from Ben. Everything he uses in his business is based on what he learned from Ben.

Doberman Dan, host of The Off the Chain Show podcast, is one of the world’s top direct response marketers, big in the fitness industry and really big in print advertising. Dan helped Jonathan set up a mail campaign that asked his renter’s to renew their lease. Before he knew it, he had a 90% renewal rate and $56,000 in renewal income.

The reason Jonathan was talking about this is because the Opiners are either solopreneurs or people thinking about leaving their jobs. Podcasting helped Jonathan out so much and he wants to give back and help more people quit their jobs. He’s learned so much from listening to different shows. He wants to equip people by living a happier and more fulfilling life. Jonathan helps people live more fulfilling lives by putting shows on his network. This is a tremendous way to ampligy their message and in turn, help more people.

The Podcast Factory Network

Currently, the Podcast Factory Network is a delivery system of the direct response guys he’s worked with where he gives them a platfor...

Brandon Lucero Sold with Video

Brandon Lucero Sold with Video founder, has been doing video production and YouTube marketing for about 7 years. He got his start when he was in college when he was living in Newport Beach. He started working on websites, building traffic to them and then selling the sites. Brandon dropped out of college to work for a video production company. After a short while, paychecks started to come in late and he knew that he had to do something else.

Brandon had to figure out a way to earn money without relying on someone else. In the last 12 months, Brandon’s business has generated over $700k. He’s been able to partner with successful entrepreneur’s like James Wedmore and many others that the Opiners are probably familiar with.

He is pretty much self taught. After spending countless hours editing videos for clients, Brandon knew that he had to do something in order to scale his business. He found video editors to help him so he could concentrate on the sales and marketing. Now, he has several editors helping him with the videos and he solely concentrates on building relationships and growing his business.

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Making the Transition to Full Time Entrepreneur

The last person to say that he was able to make this happen is because of his wife. Not only did she allow and support Brandon,she always gave him encouragement. There were times when Brandon made certain decisions that his wife didn’t really understand, but she held true and supported him. Brandon went on to describe how brave and caring his wife was to do this.

It was difficult for a time, but thanks to his wife’s parents, they gave them a place to stay rent free. Brandon doesn’t think he would have been able to do what he did without their help. Brandon felt guilty that he wasn’t in a position to support his wife, especially living with his in-laws.

It was right around the two year mark when Brandon decided to reach out to a mentor. He avoided this because he thought he knew what he needed to do in order to be successful. Looking back at it now, he would have paid for it. His very first mentor was on a webinar that he did and offered to help him. Brandon thought his first mentor wanted something in return for helping him, but he didn’t.

Brandon listened well and his business took off. Brandon learned to focus more time on marketing and less time on service oriented items. He knew that he had the video editing down, but what good was this skillset without having customers. Together with his mentor, Brandon looked over the business plan and tweaked it to become what it is today.

A lot of people think you should stay away from your competition. Working with your competition can actually help you make more money. – Brandon Lucero

What is SoldwithVideo.com?

Sold with Video is a video marketing and production service. They find your audience online and convert the people they target into leads, traffic and sales by creating videos they know will convert at insanely high rates. Some of the videos they’ve created have converted as high as 45%. This means that 45% of the people that watch these videos, 45% are taking action by clicking on the link to enter the sales funnel.

There are two things you want to do when beginning your video marketing (Brandon goes into incredible detail during the interview – you don’t want to miss this):

* 1. The first thing is to figure out what you want to create the video about.

* 2. The Call-to-Action (CTA) needs to be more relatable value.

JV Crum III, The Conscious Millionaire

We started off the interview getting to know a little about JV Crum III was from and talked about some of the culture surrounding the wonderful state of Colorado. JV, in case you don’t know him, is a wildly successful entrepreneur who is all about giving back. He began the conversation by talking about changing his age.

You can have a physical age, but it has absolutely no meaning to who you are. – JV Crum III

JV went on to say that he has a birthday coming up. Most of the friends he’s made over the past year are in their 30’s and 40’s. He identifies, psychologically, with how he truly feels. Since it was his birthday, he decided that he could do anything that he wanted so he wanted to change his age.

It’s a real strategy. His dad, when he was 80, was like a super young 65. His dad didn’t even take up golf until he was 72 and he went on to get two holes in one. People ask JV where he gets all his energy from and he woult tell them he was 42. JV believes that the key to his youthful exuberance was do to the fact that he would wake up every morning and say that he was 42. This is a pretty consistent theme throughout his family. He has a 90 year old aunt that thinks she’s 60.

We all met at podcast movement at John Lee Dumas’ party. I was with my girlfriend Sara, Mark Haffner and my good friend Paul Kirch. JV walked up to us and introduced himself. When JV goes to conferences, he notices that most people don’t have a purpose when they go to these events. The main reason he attends conferences is to meet people and obtain certain outcomes. His main objective was to meet people at the conference and become a guest on their show and this is proof of obtaining your objectives for going to conferences.

The Conscious Millionaire Book

The book has a very interesting background. From the age of 23 – 55, JV became the father to his father. He took a bankrupt company and turned it around all the while taking care of his father. In the process, JV gave up a lot of himself. He thought about what he gave up. He asked himself what he gave up and how he can get that. The way JV operates is by figuring out his target dat and working towards his goal from there.

After his dad passed away four years ago, JV realized a huge shift in his life and what discovered what his goals were. His #1 priority everyday is doing what he wants. His main objective is to live his purpose. While he knew what his three main goals were, above all that, he wanted know what the #1 thing was that he wanted to accomplish.

His goal is to positively impact one bilion people. While his book has had over 50,000 downloads on Amazon and gives him a huge credibility factor about how to make a million dollars, it provides him the foundation material from which everything else comes out of.

A core part of the book is the portion on the formula on how to create wealth. When he looked at how he was able to create over 1 million dollars in three years from a bankrupt situation and end up with a nice house and car, he asked himself how he accomplish this. Most people don’t really right this down and so he decided to right about what he did.

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The more he looked back at what he did,

Don DiBrita Offline Internet Marketing Craft Beer Geek

Don DiBrita and I met on Blab. It was fun getting to know Don DiBrita – Offline Internet Marketing Craft Beer Geek. Don is the founder of Offline Internet Marketing where he helps local small business owners that are struggling to engage their audience by offering community building strategies to grow their busienss. He also founded BeerDogging.com which is one of the largest beer clubs in the United States. He works with breweries and industry folks on all kinds of different projects to help market the craft beer industry. Currently, he is working with “Beer for Dummies” author Marty Nachel on the casting process for his reality web series the “#1 Beer Fan”.

The conversation quickly dove into Don’s experience for his marketing success. He has a corporate background in training and an MBA in human resource training and he has a lot of experience in sales and marketing. When he started the beer club, he found the marketing element to help other businesses, it was a logical progression that worked out well. He started helping breweries, bars and retail shops with the various aspects of local marketing.

He really dove into his consultancy by helping create unique messages for each of his clients without sounding like a vaccuum cleaner salesman. Don realized a big shift happening in this industry. He found that most of the small business owners had a “Tell Don’t Sell” attitude. He found most owners went on to their social media accounts and weren’t engaging properly. It’s like a little mouse standing on the street corner, very quietly, saying “hey, buy my stuff”.

Many people teaching online marketing strategies are using one workflow that incorporates seo, keyword searches, sales funnels and tripwires. The small business owners didn’t really understand this process. He found that many of the business owners really enjoyed the face to face approach, knew they had to generate an online presence to stay competitive, but they just didn’t enjoy that aspect of the business. This is why many of these businesses are wary of online marketers.

Offline Internet Marketing

During the interview, I asked Don if he could explain what “Offline Internet Marketing” actually meant. Don is pretty witty and came back with a quick joke about wishing his wife was on the line because she is has a masters degree in literature and always correcting Don when he mentions his company. Don goes on to explain the reason he chose this name was that to him, it sounded like a play on words. He goes on to say that there is a lot of online marketing happening right now, but the offline aspect to business outlines the principals that many of the small businesses he works with have done well for years.

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Many of these small businesses were transitioning over to the internet trying to figure out how to market their products and services. They were getting in touch with the big marketing gurus. While many of the people are good, and even those that are, may not be teaching the best strategies for that particular small business.