Do you know who your customers are? As weird as the question may sound, it’s actually an important one. Too many times, and I’m guilty of this myself, I’ve seen entrepreneurs jump right into business without a second thought to who they are selling to. It’s no wonder they run into problems like, not having enough followers, sales, and awareness of their brand.

Take a moment to think about your business. Do you have a clear picture of who you’re selling to? If not, is it possible you may have also skipped this step?

While you may not be alone, this is a problem that could break your business.