Landowners, this episode can save you years, and potentially hundreds of thousands, in costly mistakes.
Eugene Gershman explains how owners keep control, avoid developer traps, and move land along the value curve with a disciplined feasibility and execution process.

Most landowners believe they only have two options: sell the land early or try to become a full-time developer. In this episode, Louis Fernandes sits down with Eugene Gershman, CEO of GIS Companies and host of Real Estate Development: Land to Legacy, to break down the third path, development management for landowners and family offices who want the upside without the chaos.

Eugene walks through what a real feasibility study looks like, how value is created through forced appreciation, how to assemble the right team, and how to structure capital stacks intelligently so you don’t get crushed by leverage. If you own land, advise landowners, or want to understand how projects go from raw dirt to real numbers, this is a must-listen.