In this episode of Grow Your Tutoring Business, Richard explores a powerful mindset shift—reframing the traditional “sales funnel” into a trust funnel. Drawing from personal experience, recent reflections, and revisiting old training, he explains how building trust, not pushing sales, leads to authentic, long-term business growth. Whether you’re running a tuition business solo or growing a larger organisation, this episode will help you rethink how you attract and connect with clients.

You’ll hear practical tips on creating content that develops trust, from blogs and newsletters to webinars and discovery calls. Richard also shares how to use long-form content to create short-form posts that guide people through your world. If selling feels “icky,” this episode is a must-listen—it’s all about shifting your focus to connection, clarity, and confidence.

Thank you to our sponsor today, Laura Gowers, for connecting with This is Dyslexia. Follow the links below.

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