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Stop selling & start connecting with customers - Interview w/ John Mader
Overview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews John Mader the CEO at Working Title Partners. They discuss the intersection of customer experience and marketing, exploring how behavioral science influences customer behavior, the importance of effective communication, and the challenges faced by larger companies in maintaining a consistent customer experience. They share examples of companies that excel in customer experience and highlight the lessons learned from those that fail to meet expectations.
They explore the significance of human connection in business, emphasizing the importance of empathy, understanding customer journeys, and creating unique experiences. They discuss practical strategies for enhancing customer experience, the value of simplicity over complexity, and the necessity of building relationships in B2B environments. The dialogue highlights that small gestures can lead to significant impacts and that businesses must focus on execution to truly move the needle in customer satisfaction and loyalty.
Connect w/ John & Working Title Partners
Connect w/ Drew & StealthX:
View all episodes
By StealthXOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews John Mader the CEO at Working Title Partners. They discuss the intersection of customer experience and marketing, exploring how behavioral science influences customer behavior, the importance of effective communication, and the challenges faced by larger companies in maintaining a consistent customer experience. They share examples of companies that excel in customer experience and highlight the lessons learned from those that fail to meet expectations.
They explore the significance of human connection in business, emphasizing the importance of empathy, understanding customer journeys, and creating unique experiences. They discuss practical strategies for enhancing customer experience, the value of simplicity over complexity, and the necessity of building relationships in B2B environments. The dialogue highlights that small gestures can lead to significant impacts and that businesses must focus on execution to truly move the needle in customer satisfaction and loyalty.
Connect w/ John & Working Title Partners
Connect w/ Drew & StealthX: