Data Beats Opinion

Stop showing the same website to everyone!


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“Is your website just a billboard?”

In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brennan Dunn, founder of RightMessage. They explore the future of personalization and segmentation-based marketing. If you’re not personalizing your marketing, then yes, your website IS just a billboard. As are your emails.

Are you ready to see how you can double conversions with some simple, automated techniques?

What you'll discover:

  • How to find hidden leaks in your marketing
  • How to design questionnaires that get 80+% completion rates
  • Shifting from generic funnels to customized product orbits
  • Advanced personalization & segmentation tricks
  • Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle.

    About the Guest:

    Brennan Dunn is the founder of RightMessage, a platform that helps SaaS and Creator businesses personalize their websites and emails based on who’s visiting. He’s spent years helping marketers move beyond one-size-fits-all funnels by using zero-party data, real-time segmentation, and smart automation to deliver more relevant, higher-converting customer experiences.

    Connect with Brennan via LinkedIn or RightMessage

    About SegMetrics:

    Why Choose SegMetrics?

    • Instant clarity on what is and isn’t working in your business
    • Full-funnel analytics that lets you optimize every marketing touch point for revenue
    • Unify your cross-platform data into a single source of truth
    • Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics.

      Get Started Today:

      • Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/ 
      • Start a 14-day free trial: https://segmetrics.io/pricing 
      • Book a demo: https://segmetrics.io/book-a-demo
      • ...more
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        Data Beats OpinionBy Keith Perhac

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