Too many guys wait until September to think about Christmas and then wonder why their goals crash.

I call out the September scramble and lay out the systems that make Christmas lighting profitable: planning in takedown season, scripts that collect full client data (name, email, phone, address) before qualifying, a real CRM with next-interaction dates, multi-channel lead flow (yard signs, GMB, IG, referrals), and how to turn “no for now” into installs and upsells. I also hit rental vs. sell expectations, lookbooks that plant ideas (rooflines, ridge lines, branch wraps, wreaths, spritzers), and why arguing in Facebook groups won’t book you jobs, calling the damn leads will. If you want $100K–$1M seasons, this is the blueprint.

Lights. Legacy. Living. Captain’s Crew. Sink or Swim.

Ready to join Captain’s Crew?

🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design: https://www.captainmattoutdoors.com/

🔹 Explore design + install services at Barefoot Lighting: https://barefootlighting.com/

🔹 Join the movement at The Lighting Trade School: https://lightingtradeschool.com/