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In this episode, Eric gets into the concept of “brand identity”. As content creators, we often hear about the importance of defining our brand, but what does that really mean?

What You'll Learn:

• The basics of brand identity and why it matters.

• The reality for new content creators and how to embrace evolution within your brand.

• Why you shouldn't stress too much about your brand identity at the beginning.

• Insights on letting your brand develop naturally over time.

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Key Takeaways:

• Don't pigeonhole yourself early on with a rigid brand identity.

• Your brand will evolve as you gain more experience and insights.

• Focus on creating content that resonates with you and your audience.

• Think of your brand like a band's music—it can evolve while staying true to its core.

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