Branding is the foundation for effective marketing, yet many business owners overlook its power, leading to disengaged audiences and missed opportunities. Kim Marie McKernan, international marketing leader and founder of Inspired Outcomes, shares her expertise on how clarifying your brand strategy creates authentic connections that truly resonate.

In this episode, Kristi and Kim explore why so many businesses struggle because they market what they want to say instead of what their clients need to hear. They discuss the importance of aligning your messaging with your ideal client’s pain points, leveraging customer language, and approaching marketing with conscious intent — especially in today’s noisy landscape.

You’ll learn:

• Why building your brand around your client’s perspective is critical
• How to discover and use the language your clients use to describe your value
• The pitfalls of chasing shiny marketing tactics without a solid brand foundation
• Why authenticity and trust are the heart of effective marketing
• Tips for gathering feedback directly from your best clients to refine your messaging
• How to balance strategy with creativity to craft compelling, meaningful marketing
• The long game of trust-building in B2B and B2C marketing landscapes
• 
  

If you want to unfudge your marketing by starting with a clear, client-conscious brand strategy that cuts through the noise, this episode is full of insightful advice.

Connect with Kim Marie McKernan:

• Website: https://www.inspiredoutcomesnow.com/
• LinkedIn newsletter sign-up available on website

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com