Learn practical B2B storytelling techniques and discover the dream-nightmare-action (DNA) narrative model in this episode featuring David Pullan. See how story-driven communication can improve your client relationships, make your marketing memorable, and elevate trust in business.

David Pullan shares the story behind his book co-authored with Sarah Jane McKennie, providing a fresh perspective on how stories shape the way we do business—and how to stop telling stories your audience can’t relate to. The conversation explores why standard storytelling workshops often fall flat in the corporate world, and how story-driven communication makes your message resonate in daily work, not just in marketing campaigns.

You’ll get a step-by-step introduction to the DNA model (Dream, Nightmare, Action), a simple framework anyone in sales, marketing, or management can use to turn facts and features into compelling narratives. Whether you’re planning a sales pitch, leading organizational change, or simply looking to improve your everyday conversations at work, integrating this structure can help you start meaningful discussions and build stronger business relationships.

Highlights -

07:49 Collaborative Storytelling with ABT Framework

16:43 "Connect Ambitions Before Solutions"

39:15 Hyper Human Experiences Amid AI Growth

41:30 "Trusting Instincts Over Logic"

55:20 The Value of Genuine Engagement

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#Storytelling #BusinessCommunication #Leadership #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com