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Stop The Amway Tools Scam Scott Johnson and Peter Mingils on Herbalife Pruvit and MLM news
Stop The Amway Tool Scam Scott Johnson Blogger host this Building Fortunes Radio show with Peter Mingils. On this episode, Scott Johnson and Peter Mingils discuss the important aspect of retail sales in MLM and also discuss the publicly traded company Herbalife absorbing Pruvit.
You can see more of what Scott Johnson has on https://www.facebook.com/stoptheamwaytoolscam
Herbalife Ltd., a global health and wellness company listed on the NYSE under the ticker HLF, announced on March 12, 2025, that it has entered into a binding memorandum of understanding to acquire 100% of the assets of Pruvit Ventures, Inc. (Pruvit), alongside the assets of Pro2col Health LLC and a 51% controlling ownership interest in Link BioSciences Inc. This acquisition is part of a strategic move to enhance Herbalife’s product offerings and modernize its direct-selling business model as it approaches its 45th year in operation.
Details of the Acquisition
About Pruvit
Pruvit Ventures, Inc., founded in 2012 and based in Melissa, Texas, is a direct-selling company specializing in patented ketone supplements. It has established itself as a market leader in the ketone space, offering around 100 SKUs (stock-keeping units) across 37 countries with approximately 19,000 active independent distributors. Ketones are compounds produced during fat metabolism, often marketed for benefits like weight loss, energy enhancement, and mental clarity—aligning with Herbalife’s focus on nutrition and active lifestyles. Pruvit’s flagship products include exogenous ketone drinks designed to induce ketosis without requiring a strict ketogenic diet.
Strategic Rationale
Herbalife’s acquisition of Pruvit’s assets expands its health and wellness offerings by introducing a new, channel-exclusive product category—ketone supplements—which complements its existing lineup of protein shakes, vitamins, and sports nutrition products. This move diversifies Herbalife’s portfolio and taps into the growing popularity of ketogenic lifestyles, a market Pruvit has already penetrated successfully. Stephan Gratziani, Herbalife’s President and incoming CEO (effective May 1, 2025), emphasized that the acquisition, alongside those of Pro2col and Link BioSciences, will provide Herbalife’s network of over 2 million distributors with “unique opportunities to expand their customer base” through innovative, personalized health solutions.
Broader Context of the Deal
The Pruvit acquisition is part of a triple acquisition strategy:
Herbalife is also deepening its partnership with soccer star Cristiano Ronaldo, a long-time brand ambassador, who will advise on the development of the Pro2col platform. This acquisition package aims to position Herbalife as a leader in personalized nutrition and wellness technology, leveraging Pruvit’s established ketone market presence during the transition.
Implications
This acquisition reflects Herbalife’s ambition to evolve beyond its traditional nutrition products into a broader health and wellness platform, a vision Gratziani has championed since joining the executive team in 2023. As of March 16, 2025, the deal remains in the memorandum stage, with finalization pending regulatory and customary approvals expected by mid-2025.
DeepSearch
ketone supplements benefits
direct selling strategies
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By Peter MingilsStop The Amway Tool Scam Scott Johnson Blogger host this Building Fortunes Radio show with Peter Mingils. On this episode, Scott Johnson and Peter Mingils discuss the important aspect of retail sales in MLM and also discuss the publicly traded company Herbalife absorbing Pruvit.
You can see more of what Scott Johnson has on https://www.facebook.com/stoptheamwaytoolscam
Herbalife Ltd., a global health and wellness company listed on the NYSE under the ticker HLF, announced on March 12, 2025, that it has entered into a binding memorandum of understanding to acquire 100% of the assets of Pruvit Ventures, Inc. (Pruvit), alongside the assets of Pro2col Health LLC and a 51% controlling ownership interest in Link BioSciences Inc. This acquisition is part of a strategic move to enhance Herbalife’s product offerings and modernize its direct-selling business model as it approaches its 45th year in operation.
Details of the Acquisition
About Pruvit
Pruvit Ventures, Inc., founded in 2012 and based in Melissa, Texas, is a direct-selling company specializing in patented ketone supplements. It has established itself as a market leader in the ketone space, offering around 100 SKUs (stock-keeping units) across 37 countries with approximately 19,000 active independent distributors. Ketones are compounds produced during fat metabolism, often marketed for benefits like weight loss, energy enhancement, and mental clarity—aligning with Herbalife’s focus on nutrition and active lifestyles. Pruvit’s flagship products include exogenous ketone drinks designed to induce ketosis without requiring a strict ketogenic diet.
Strategic Rationale
Herbalife’s acquisition of Pruvit’s assets expands its health and wellness offerings by introducing a new, channel-exclusive product category—ketone supplements—which complements its existing lineup of protein shakes, vitamins, and sports nutrition products. This move diversifies Herbalife’s portfolio and taps into the growing popularity of ketogenic lifestyles, a market Pruvit has already penetrated successfully. Stephan Gratziani, Herbalife’s President and incoming CEO (effective May 1, 2025), emphasized that the acquisition, alongside those of Pro2col and Link BioSciences, will provide Herbalife’s network of over 2 million distributors with “unique opportunities to expand their customer base” through innovative, personalized health solutions.
Broader Context of the Deal
The Pruvit acquisition is part of a triple acquisition strategy:
Herbalife is also deepening its partnership with soccer star Cristiano Ronaldo, a long-time brand ambassador, who will advise on the development of the Pro2col platform. This acquisition package aims to position Herbalife as a leader in personalized nutrition and wellness technology, leveraging Pruvit’s established ketone market presence during the transition.
Implications
This acquisition reflects Herbalife’s ambition to evolve beyond its traditional nutrition products into a broader health and wellness platform, a vision Gratziani has championed since joining the executive team in 2023. As of March 16, 2025, the deal remains in the memorandum stage, with finalization pending regulatory and customary approvals expected by mid-2025.
DeepSearch
ketone supplements benefits
direct selling strategies