Do you wake up in a cold sweat wondering if the NEW lead gen or marketing platform you just signed up for will bring you real live clients? Or just become a DEAD END like all the others? You see, failure in marketing is among the top 3 biggest nightmares for most entrepreneurs. Why?  Because if you don’t have the fundamentals of a brand in place BEFORE you begin marketing, you’re just executing a spray & pray strategy.  And sadly, that strategy sends many of you right back to a 9-5 grind…which is like kryptonite for entrepreneurs.  In this episode, we share 5 simple things you can do immediately to stop the insanity of spray & pray marketing.